User acquistion specialist

Accountabilities

• Own end-to-end paid media management across Meta, TikTok, Google, and other relevant advertising platforms, including campaign setup, targeting, bidding, budgets, creative rotation, and optimization.


• Manage and optimize campaigns across multiple client accounts while maintaining a strong focus on performance, efficiency, and scalable growth.


• Monitor key acquisition and business metrics, including CPI, CAC, ROAS, payback period, retention, and other relevant performance indicators.


• Analyze campaign performance and quickly diagnose changes caused by creative fatigue, audience shifts, funnel changes, attribution challenges, or other market and campaign factors.


• Develop and execute structured testing strategies across audiences, creatives, bidding approaches, budgets, and campaign structures.


• Proactively identify opportunities to improve media efficiency, campaign performance, and the scalability of client acquisition programs.


• Maintain strong account hygiene, including naming conventions, UTM and parameter integrity, quality assurance checks, documentation, and campaign organization.


• Work closely with creative strategists and growth marketing managers to connect creative performance insights with media-buying decisions.


• Use proprietary technology and available data to identify growth opportunities, improve decision-making, and scale media budgets efficiently.


• Prepare clear performance insights and recommendations for clients and internal stakeholders.


• Create compelling presentations and communicate campaign performance, strategic recommendations, and growth opportunities effectively in client meetings.

• 2–4 years of professional paid media or user acquisition experience, preferably within an agency environment and/or consumer app business.


• Strong hands-on expertise with Meta advertising is essential.


• Experience working across TikTok and Google Ads is highly valuable.


• Proven experience managing accounts with annual media budgets in the seven-figure range.


• Strong analytical skills and the ability to interpret campaign data, identify performance trends, and translate insights into actionable optimization strategies.


• Strong understanding of performance marketing metrics such as CPI, CAC, ROAS, payback, retention, and attribution.


• Excellent presentation and communication skills, with the ability to build compelling performance decks and communicate confidently in client meetings.


• Strong problem-solving skills and the ability to respond quickly and thoughtfully to performance changes.


• Highly organized approach to campaign management, quality assurance, documentation, and account hygiene.


• Ability to collaborate effectively with creative and growth marketing teams in a fast-paced, performance-focused environment.


• Familiarity with mobile advertising concepts such as SKAdNetwork (SKAN), Aggregated Event Measurement (AEM), and Mobile Measurement Partners (MMPs) is preferred.


• Comfortable working with international teams and aligning with Eastern Time (EST) working hours.

• Fully remote international position, with applicants encouraged to apply from anywhere.


• Competitive compensation based on geographic location.


• Competitive performance-based bonus.


• Opportunity to manage significant paid media budgets across multiple client accounts.


• Exposure to Meta, TikTok, Google, mobile advertising, attribution, and performance marketing technologies.


• Collaboration with creative strategists and growth marketing professionals in a data-driven environment.


• Opportunity to work with proprietary technology designed to improve media performance and scalability.


• Annual team offsites, with recent destinations including Tulum, Mexico and Hokkaido, Japan.


• International and remote-first working environment with collaboration across different markets and time zones.

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