Trade Regulation Intelligence Marketing Manager
Company Overview
Global trade is becoming more volatile, more complex, and more consequential for international supply chains. Tariffs are shifting, Free Trade Agreements remain underutilized, and many global companies are leaving significant savings untapped because the regulatory complexity is too difficult to manage manually.
Besso is building an AI\-powered trade regulation intelligence platform that helps companies identify, validate, and capture savings from Free Trade Agreements while reducing administrative burden and compliance risk. Our platform covers more than 700 FTAs and connects trade compliance, procurement, and supply chain decisions in real time.
For companies with global supply chains, this can translate into measurable cost savings, better resilience, and more confident cross\-border decision\-making. Our pricing model is designed around achievable ROI, meaning customers can engage with a clear link between Besso’s deployment and the value created.
We are a young, ambitious, and entrepreneurial team with customer traction from leading, global FMCG companies and a large market opportunity ahead. We care about courage, customer\-centricity, transparency, and building technology that keeps global trade resilient and inclusive.
About the Role
We are looking for a Marketing Manager to build Besso's marketing function and turn it into a reliable source of enterprise pipeline at the intersection of trade regulation and AI.
This hands\-on role requires understanding how trade rules and tariffs affect our customers, and turning that complexity into marketing that is both credible and compelling. You will report to the CEO and work closely with the founders, product, and regulatory experts.
You should be excited by AI, global supply chains, trade compliance, and the opportunity to market a solution that addresses a real and growing pain point.
Key Responsibilities:
- Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion.
- Lead ABM for global food \& beverage, FMCG, and CPG enterprises, developing targeted messaging for each stakeholder in the buying committee.
- Build an AI powered signal engine that detects trigger events, such as new tariffs, trade agreements, or regulatory changes, and identifies the accounts affected so campaigns can launch while the topic is live.
- Own LinkedIn and email outbound campaigns for lead generation, including automation, deliverability, and testing.
- Produce LinkedIn content on trade law, tariffs, and FTA developments for Besso and its founders, driving engagement and visibility and establishing Besso as a thought leader in trade compliance.
- Manage and supervise outbound agencies and other vendors as their main point of contact, setting outcome\-based success criteria.
- Lead the development of Besso's website with external designers, improving SEO and lead conversion.
- Run new marketing experiments to strengthen Besso's positioning in the market, and turn what works into repeatable processes.
- Support the commercial team with sales materials and represent Besso at selected industry events.
- Do whatever else is needed to win, learn, and build, as is normal in a start up company.
- Has 3\-5 years of B2B marketing experience in enterprise SaaS or technology.
- Deeply understands current developments in global trade, including tariffs, trade regulations, and supply chains, and understands their impact on international businesses.
- Writes clear, credible copy for senior B2B audiences, including ghostwritten executive content directed at global trade compliance professionals, procurement executives, and supply chain leaders.
- Has built demand generation or outbound programs that produced measurable pipeline for an enterprise sales team.
- Has hands on experience with ABM and B2B outbound tools such as Clay, Lemlist, LinkedIn Sales Navigator, Waalaxy, and HubSpot.
- Has experience managing websites in Webflow, including SEO and conversion optimization.
- Has managed external agencies and creative vendors, including scoping, performance evaluation, and commercial discussions.
- Can build marketing from scratch with limited resources and no established playbook.
- Works directly and effectively with a CEO and executive team, and communicates in a structured, concise way.
- Is analytical, data literate, and uses AI tools in daily marketing work.
- Is fluent in English.
- Is based in Switzerland.
You are energized by building something new. You like understanding the real business problem behind a buyer’s stated need and turning it into a message that lands with a Head of Trade Compliance or a CFO. You are creative without losing rigor, structured without being bureaucratic, and ambitious without needing a big company machine around you.
You take ownership of your pipeline numbers, your partners, and your learning curve. When a campaign underperforms, you work out whether the problem is the targeting, the message, the channel, or the partner, and you fix it. When something does not yet exist, you help create it.
Most importantly, you want to market something that matters: AI powered technology that helps global companies make better decisions in a world where trade rules, tariffs, and supply chains are becoming increasingly unpredictable.
What We Offer
- The opportunity to join Besso at an important inflection point and build a core marketing function.
- A purpose\-driven, entrepreneurial, and international team.
- Close collaboration with founders, product, regulatory, and customer experts.
- Attractive remuneration and equity participation.
- A culture built around courage, customer\-centricity, transparency, and pragmatic execution.
Our Commitment to Diversity and Inclusion:
At Besso, we believe that diverse perspectives lead to better decisions and stronger companies. We are committed to building a team that reflects different backgrounds, experiences, and ways of thinking.
Application Question(s):
- Do you have deep understanding of current developments in global trade, including tariffs, trade regulations, and supply chains, and understand their impact on international businesses?
- Do you have experience writing copy for senior B2B audiences directed at global trade compliance professionals, procurement executives, and supply chain leaders?
- Are you proficient in written and spoken English, as well as at least one Swiss national language?
- B2B marketing in enterprise SaaS or technology: 3 years (Required)
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