Trade Marketing Specialist

At WeQuel, we are now looking for a Trade Marketing Specialist in Solna where you will become an important part of our client's marketing organisation, with a focus on leading customer, category and brand growth through strategic trade marketing. You will work across all Path to Purchase touchpoints, both in the retail landscape and the out\-of\-home channel, to remove barriers and create triggers that positively influence shopper and consumer behaviour.

As a consultant with us, you get the opportunity to work with one of our clients, a leading company within FMCG and the ice cream industry, where you contribute to driving trade marketing strategy, developing best\-in\-class activations and creating sustainable growth for the brand.

Your responsibilities:

• Development of a winning Trade Marketing strategy across all Path to Purchase touchpoints


• Analysis of shopper insights, triggers and barriers to drive growth


• Development and execution of best\-in\-class point\-of\-sale activations and materials


• Creation of compelling brand materials for trade fairs and customer events


• Development of retailer trade marketing programmes


• Alignment of trade marketing plans with brand objectives and customer priorities


• Partnership with Marketing and CBD teams on tailored customer plans


• Management of creative agency relationships and budgets


• Follow\-up to ensure activations are delivered on time and in full


• Follow\-up on ROI from shopper marketing activities

You work in a dynamic environment where you independently drive your own workstreams forward while collaborating with several interfaces within the organisation.

Requirements:

• Proven results within sales and/or marketing, with experience in trade marketing, shopper marketing and/or brand management


• Degree in Business Administration, Marketing, or a similar field


• Fluent in both Swedish and English, spoken and written


• FMCG experience is a strong advantage


• Project management experience


• Strong analytical and results\-driven mindset, highly organised with excellent attention to detail, strong communication, presentation and stakeholder management skills, and a proactive, ownership\-driven approach

Assignment details

• Start date: 1 October 2026


• End date: 31 March 2027


• Workload: 100%


• Remote: 50%

We offer

At WeQuel, you become part of a consulting team that values people first – we believe success is created through engagement, collaboration and development. We offer a flat organisation with short decision\-making paths, a strong sense of community, and the opportunity to influence your own development.

Denna annons kommer från Indeed. Visa originalannons ↗