TikTok Shop - Acquisition Product Growth Strategy Manager
Global Operations
TikTok Shop \- Acquisition Product Growth Strategy Manager
Location
:
London
Employment Type
:
Regular
Job Code
:
A137541
Responsibilities
About the team
The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E\-commerce EU.
As an integral part of the team you'll take ownership of designing effective outreach programs, growth work\-streams, thus empowering our merchants to grow and scale their business.
Responsibilities:
1\. Own platform product growth metrics, including new seller listings, new product launches, and active/selling products.
2\. Develop product growth and merchandising strategies by building scalable mechanisms across the product lifecycle, from opportunity products to hero products.
3\. Design incentive and traffic support strategies, including product listing incentives, cold\-start support, and product growth acceleration mechanisms, to improve long\-term growth efficiency and ROI.
4\. Build scalable product cold\-start and traffic allocation mechanisms to improve product incubation efficiency.
5\. Work closely with Product, Data Science, and Search \& Recommendation teams to drive business growth through data\-driven strategies.
Qualifications
Minimum Qualifications
- Bachelor's degree or higher with 3\+ years of experience in lead generation, data analysis, or CRM products within the B2B industry.
- Strong analytical skills and proficiency in SQL, R, or Python.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross\-functional teams.
- Proven project management skills and a track record of delivering high\-ROI projects.
- Strong problem\-solving abilities to identify growth opportunities, challenges, and areas for improvement, with the capability to think critically and propose innovative solutions.
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient.
- Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.
About TikTok
TikTok is the leading destination for short\-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy \- a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity \& Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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