TikTok Affiliate Manager

TikTok Affiliate Manager - Global Wellness Brand

Salary - Upto £70k + Benefits

Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role:

As a TikTok Affiliate Manager, you'll be responsible for owning and growing the affiliate channel, managing creator relationships at scale and developing performance-driven content strategies that deliver measurable commercial results.

Working closely with senior leadership, you'll help shape the future of social commerce within a business that genuinely values innovation, creativity and data-led decision making.

Key Responsibilities:

• Own the end-to-end TikTok Shop affiliate strategy, from creator recruitment and onboarding through to activation, optimisation and retention.


• Build, manage and scale a high-performing creator network, maintaining strong relationships whilst ensuring consistent content output and commercial performance.


• Develop conversion-focused content strategies designed to maximise GMV, engagement and return on investment.


• Plan and execute affiliate campaigns in line with wider product launches, promotional activity and commercial priorities.


• Create and manage a structured product seeding and sampling programme, ensuring all activity is measurable and commercially effective.


• Coordinate and support livestream initiatives, working closely with creators, hosts and internal stakeholders to maximise performance.


• Analyse TikTok Shop performance data to identify growth opportunities, optimise creator mix and improve campaign effectiveness.


• Track, report and present on key metrics including GMV, conversion rates, affiliate performance, content engagement and overall channel growth.


• Stay ahead of platform updates, creator trends and emerging opportunities within the social commerce landscape.

• Proven experience as a TikTok Manager, Affiliate Marketing Manager, Influencer Marketing Manager or similar role.


• Demonstrable success driving significant revenue through TikTok Shop affiliate programmes.


• Experience managing large-scale creator networks, ideally ranging from hundreds to thousands of active affiliates.


• Deep understanding of TikTok Shop functionality, including affiliate programmes, creator management, commission structures, product showcases and livestream commerce.

• Join one of the UK's fastest-growing consumer brands with ambitious growth plans.


• Take ownership of a high-profile TikTok Shop channel with genuine strategic importance.


• Opportunity to build, shape and scale a creator affiliate programme rather than simply maintain one.


• Work in a business that embraces social commerce, innovation and new ideas.


• Significant autonomy and freedom to make decisions and drive performance.


• High visibility role with direct exposure to senior leadership and key stakeholders.

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