Theatrical Marketing Manager Italy, Amazon MGM Studios Theatrical Marketing

DESCRIPTION
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We're seeking a dynamic Marketing Manager to design and implement innovative marketing campaigns for our theatrical releases in Italy. Reporting to the Head of Theatrical Marketing, Italy, this role combines analytical process with creative vision to develop local strategies that drive audience engagement and box office performance in Italy.

Key job responsibilities

Strategy \& Planning

Manage and optimise marketing budgets for assigned titles in Italy.

Develop comprehensive marketing strategies and activation plans for titles releases in Italy.

Analyse market trends and audience insights to refine local campaign positioning

Set and monitor local campaign KPIs in collaboration with management

Drive innovation in audience engagement strategies for local market

Creative Execution

Lead creative direction across all marketing assets in Italy

Oversee localization of marketing materials and coordinate with international teams

Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns

Direct and manage relationships with external creative partners

Media \& Collaborations

Develop and execute strategic media plans for Italy

Collaborate with media agencies on local campaign optimization

Foster strategic brand and media collaboration in Italy

Align with International Media lead on best practices

Stunts \& Activations

Spearhead special projects and events to drive awareness in Italy

Manage external agencies and stakeholders in local campaign execution

Cross\-Functional Leadership

Collaborate with Content Marketing Manager, Italy on local campaign development

Coordinate with distribution, PR, digital, and international teams

Ensure optimal theatrical visibility through distribution channels in Italy

Provide creative leadership and inspire innovative solutions

BASIC QUALIFICATIONS
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• Proven track record in end\-to\-end campaign development


• Comprehensive understanding of traditional and digital advertising channels


• Strong stakeholder management and cross\-functional collaboration skills


• Excellence in communication, presentation, and organization


• Adaptability and superior multitasking abilities


• Verbal and written fluency in Italian and English

PREFERRED QUALIFICATIONS
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• Outstanding problem\-solving capabilities


• Confident group presenter and collaborator


• Strong verbal and written communication skills


• Creative thinking and innovative approach to campaigns


• Passionate knowledge of media, movies, and entertainment


• Entertainment industry experience preferred

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy\_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how\-we\-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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