via Indeed · 2 October 2026 ·4 days ago

Territory Sales Manager

Bestway Group
Sheffield Full-time
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About the role

We’re looking for a Territory Sales Manager for our On\-Trade Sales team. You will take responsibility for both maintaining relationships with our On\-Trade Customers and building new ones. Our core customer base currently spans North\-East Lincolnshire, Yorkshire and the Humber, and Nottinghamshire. You will play a key part in expanding and developing on a nationwide scale.

About Bestway

Bestway Group is a diversified multinational family\-owned business with annualised turnover in excess of £4\.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

Owned by the Pervez, Choudrey and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE H Pk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan and the Middle East.

Responsibilities:

  • Building effective working relationships with all On\-Trade outlets within the designated geographic area

  • Increase the spend of existing Customers, seeking innovative ways to capture the maximum sales value from each venue.

  • Ensuring prompt and efficient supply of products to customers

  • Driving loyalty and retention through the building of effective and long\-lasting customer relationships.

  • Providing exceptional and transparent levels of customer service at all times

  • Responsibility for profit and loss on your own accounts

  • Achieving target levels of new business through effective management of new leads and lapsed customers for revenue, profitability and sales growth

  • Identifying and reporting on business opportunities in target markets – this would include any ideas for New Product Development and packaging solutions

  • Managing the market excellence / intelligence process – gathering market and customer information and providing feedback on future trends

  • Driving promotional participation and communicate the launch of all relevant new products.

  • Supporting customers to achieve growth by utilising our strong relationships with Global, Regional and Local brands to enhance their offering.

  • Feedback Customer and Competitor intelligence to allow timely responses to market trends, threats and opportunities.

  • Developing periodic call plans and period objectives whilst managing your time effectively focussing on the bigger opportunities.

  • Presenting plans and period performance reviews to the Sales Director on a regular basis
The Ideal Candidate:
  • Proven experience in On\-Trade Sales

  • Excellent Sales and Negotiation Skills

  • The ability to analyse data

  • Be able to work independently

  • Strong commercial acumen with a particular focus on profitability as well as sales in pragmatic application

  • Exceptional networking capability, both internally and externally with the ability to build robust working relationships

  • Commercially focused and committed to achieving targets

  • Focused and driven on the achievement of all financial targets

  • Entrepreneurial drive to identify and execute opportunities for business development

  • Able to be firm when communicating decisions

  • Highly organised with exceptional planning skills

  • Excellent listening skills

  • A professional, positive outlook with belief in working to high standards
Benefits:
  • Competitive salary

  • Pension

  • 21 days annual leave

  • Life Assurance
We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.

If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.

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