Techno-Marketing Writers
Description: Techno\-Marketing Writers as Freelancers
Location: Hybrid / Remote
Reports To: Head of Marketing / Brand \& Content
About the Role
We are looking for a highly articulate and strategically minded Techno\-Marketing Writers to create compelling, insight\-driven content for a global B2B digital transformation services organization. This role sits at the intersection of technology, business strategy, and marketing storytelling.
The ideal candidate can translate complex technology concepts — including AI, automation, cloud, analytics, CX, cybersecurity, engineering, and enterprise transformation — into sharp, business\-oriented narratives that resonate with enterprise decision\-makers.
This role requires a strong understanding of both digital transformation services and modern B2B marketing, with the ability to produce executive\-level content that drives brand authority, demand generation, and market positioning.
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Key Responsibilities
Strategic Content Development
Create high\-impact B2B content across formats including:
\* Thought leadership articles
\* Whitepapers and research reports
\* Case studies
\* Executive POVs
\* Solution brochures
\* Website copy
\* Campaign messaging
\* Sales enablement assets
\* LinkedIn content
\* Analyst and media narratives
Translate complex technical solutions into business\-value\-driven messaging for enterprise audiences.
Develop AI\-led transformation narratives aligned to industry trends and market opportunities.
Technology \& Industry Storytelling
Write content around areas such as:
\* Artificial Intelligence \& Generative AI
\* Digital Engineering
\* Cloud \& Infrastructure
\* Customer Experience (CX)
\* Automation \& BPM
\* Data \& Analytics
\* Cybersecurity
\* Enterprise Platforms
Build industry\-specific narratives across banking, healthcare, retail, telecom, insurance, manufacturing, and media sectors.
Convert solution capabilities into differentiated business outcomes and value propositions.
Cross\-functional Collaboration
Work closely with:
\* Practice leaders
\* Solution architects
\* Sales teams
\* Product marketing
\* Analysts \& PR agencies
\* Creative and digital teams
Interview SMEs and leadership teams to extract insights and convert them into market\-facing content.
Support executive communication initiatives and strategic campaigns.
Brand \& Demand Generation Support
Contribute to integrated marketing campaigns and GTM programs.
Develop SEO\-aware digital content for website and campaign channels.
Support ABM and demand generation teams with persona\-driven messaging.
Ensure consistency of tone, positioning, and brand voice across channels.
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Required Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, Technology, Engineering, or related discipline.
5–10 years of experience in B2B technology content, digital transformation marketing, or enterprise communications.
Prior experience in IT services, consulting, SaaS, engineering services, or digital transformation industries preferred.
Strong understanding of enterprise technology trends and business transformation themes.
Exceptional written and verbal communication skills.
Ability to simplify technical concepts into executive\-level business language.
Experience writing for CXOs, enterprise buyers, and global audiences.
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Preferred Skills
Familiarity with AI/GenAI market narratives and enterprise adoption trends.
Experience creating content for analyst relations and strategic PR.
Understanding of SEO, digital marketing, and LinkedIn content strategies.
Ability to independently research industry trends and synthesize insights.
Strong storytelling, interviewing, and editorial capabilities.
Experience working in a fast\-paced, matrixed global organization.
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What Success Looks Like
Produces high\-quality, insight\-led content that enhances brand authority.
Helps position the organization as an AI\-led digital transformation partner.
Creates differentiated narratives that support pipeline growth and executive visibility.
Drives stronger engagement across digital campaigns, thought leadership, and sales conversations.
Pay: £24,420\.00\-£52,866\.78 per year
Application question(s):
- o you have hands\-on experience writing content related to AI, Generative AI, Cloud, Cybersecurity, or Data \& Analytics?
- How many years of experience do you have in digital transformation, IT services, SaaS, or enterprise technology industries?
- Are you comfortable independently researching enterprise technology trends and creating insight\-driven narratives?
- How many years of experience do you have creating B2B marketing content such as whitepapers, case studies, and executive POVs?
- What are price per word
- Bachelor's (required)
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