Surgery Modality Manager FBL

Job Description Summary
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The Surgery Modality Manager FBL is a pivotal commercial and strategic leadership role, responsible for defining and executing the Surgery modality strategy across France, Benelux and Luxembourg as part of the International Region.

The role carries direct responsibility and accountability for driving orders, revenue, margin, market share and customer satisfaction, while ensuring strong positioning, pricing discipline and portfolio execution across the zone. This includes developing and executing a localized sales and marketing strategy in close alignment with the International Surgery Modality team and local commercial leadership.

The Surgery Modality Manager will lead, coach and develop a high\-performing team of Modality Sales Specialists and Clinical Education Specialists, while partnering closely with sales, service, marketing, clinical and account management teams to accelerate growth and improve customer impact. The role is instrumental in building strong customer relationships, strengthening industry partnerships, increasing commercial rigor and positioning GE HealthCare Surgery as a market leader across FBL.

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Présentation du poste

La personne occupant le poste de Surgery Modality Manager FBL joue un rôle clé de leadership commercial et stratégique, avec la responsabilité de définir et de mettre en œuvre la stratégie de la modalité Chirurgie en France, Belgique, Luxembourg et Pays\-Bas (FBL) au sein de la région Internationale.

Elle est directement responsable de la croissance des commandes, du chiffre d’affaires, de la rentabilité, des parts de marché et de la satisfaction client. Elle veille également à garantir un positionnement optimal de l’offre, une discipline tarifaire rigoureuse et une exécution efficace du portefeuille produits dans l’ensemble de la zone. Cela inclut le développement et le déploiement d’une stratégie commerciale et marketing locale, en étroite collaboration avec l’équipe internationale de la modalité Chirurgie et les équipes commerciales locales.

La personne encadre, accompagne et développe une équipe performante composée de Modality Sales Specialists et de Clinical Education Specialists. Elle travaille en partenariat étroit avec les équipes commerciales, marketing, cliniques, service et gestion de comptes afin d’accélérer la croissance de l’activité et de renforcer l’impact auprès des clients.

Ce poste est également essentiel pour développer des relations durables avec les clients, renforcer les partenariats stratégiques du secteur, accroître la rigueur commerciale et positionner GE HealthCare Surgery comme un acteur de référence sur son marché dans la région FBL.Job Description
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What You'll Do:

Sales \& Financial Performance

• Own and deliver quarterly and annual targets for orders, revenue, margin and market share across the Surgery portfolio in FBL.


• Develop and execute the zone sales strategy in alignment with LCT, Zone and International Surgery priorities.


• Lead forecasting discipline and pipeline management, ensuring accurate visibility, clear prioritization and rigorous execution.


• Define and implement the local Surgery portfolio strategy, including pricing, positioning, configuration and profitability management.


• Partner closely with account teams to identify, qualify and convert growth opportunities across public and private healthcare segments.


• Drive commercial intensity through active deal reviews, funnel management, tender strategy and disciplined follow\-up.

Customer, Market \& Partner Engagement

• Build and maintain strong, long\-term relationships with key healthcare stakeholders, hospitals, surgical departments, KOLs, channel partners and industry organizations across FBL.


• Act as the voice of the customer, feeding market insights, customer needs and competitive intelligence back to International marketing and product teams.


• Proactively identify market trends, competitive dynamics, pricing movements and customer needs to inform local strategy.


• Strengthen external partnerships to enhance market visibility, improve win rate and unlock new growth opportunities.


• Lead customer targeting, product demonstrations, reference site development and site visits to support commercial conversion.


• Ensure clear product positioning and differentiation, aligned to customer value propositions and surgical workflow needs.

Marketing \& Strategic Execution

• Develop and execute a localized marketing strategy for Surgery in FBL, in partnership with the International Modality team.


• Translate international campaigns, product launches and portfolio priorities into impactful local execution.


• Define customer segmentation, target accounts, campaign priorities, exhibitions, events, sales tools and messaging.


• Monitor and report market trends, competitor activity, pricing evolution, share movement and customer feedback.


• Ensure effective two\-way communication between the field, local commercial teams and International marketing.


• Support the successful introduction and adoption of new products and technologies across the zone.

Team Leadership \& Capability Building

• Lead, coach and develop Modality Sales Specialists and Clinical Education Specialists across FBL.


• Build a high\-performing, collaborative and accountable team culture focused on growth, customer impact and execution excellence.


• Set clear priorities for customer engagement, demonstrations, training, installations and post\-sale support.


• Ensure the team has the right competencies across product knowledge, pricing, clinical workflow, customer value messaging and commercial execution.


• Foster empowerment, continuous improvement and strong cross\-functional collaboration.


• Provide regular feedback, coaching and recognition to drive engagement and performance.

Operational Excellence, Quality \& Compliance

• Ensure knowledge of and compliance with GE HealthCare policies, quality processes and applicable regulations.


• Maintain an effective quality system compliant with relevant standards and requirements.


• Fully comply with EHS local regulations and GE HealthCare requirements.


• Coordinate tender responses and tender documentation validation in collaboration with Account Managers and Executive Account Managers.


• Partner with service, clinical, commercial and operational teams to ensure strong customer experience from pre\-sale through installation and adoption.

What You Need to Have

• Significant experience and proven track record in MedTech sales, marketing or modality leadership, ideally within imaging, surgery, interventional, operating room or related clinical environments.


• Proven ability to deliver commercial targets across orders, revenue, margin and market share.


• Strong strategic thinking, commercial acumen and ability to translate market insight into executable growth plans.


• Experience leading or influencing cross\-functional teams across sales, clinical, marketing, service and account management.


• Strong customer\-facing skills with the ability to build trusted relationships with senior healthcare stakeholders, KOLs and industry partners.


• Good understanding of surgical workflows, operating room environments and clinical customer needs; technical and clinical knowledge is a strong advantage.


• Strong negotiation, pricing and deal execution skills.


• Ability to manage complexity across multiple countries, cultures and healthcare systems.


• Excellent communication, presentation and stakeholder management skills.


• Fluent English required; French and/or Dutch language skills would be a strong advantage.


• Willingness to travel across France, Benelux and Luxembourg as required.

Preferred Attributes

• Growth mindset with strong execution discipline.


• Ability to inspire teams and create followership across direct and matrix structures.


• Strong analytical capability, including market assessment, funnel management and performance tracking.


• Customer\-centric mindset with the ability to shape differentiated value propositions.


• Comfortable operating in both strategic and hands\-on execution environments.


• Strong collaboration skills with an ability to influence across zone, regional and global teams.

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French version:

Ce que vous ferez

Performance commerciale et financière

• Atteindre et dépasser les objectifs trimestriels et annuels en matière de commandes, chiffre d’affaires, marge et part de marché pour le portefeuille Chirurgie sur la région France, Benelux et Luxembourg (FBL).


• Développer et exécuter la stratégie commerciale de la zone, en cohérence avec les priorités locales, régionales et internationales de la division Chirurgie.


• Piloter les prévisions commerciales et la gestion du pipeline afin d’assurer une visibilité fiable, une priorisation claire et une exécution rigoureuse.


• Définir et mettre en œuvre la stratégie locale du portefeuille Chirurgie, notamment en matière de tarification, de positionnement, de configuration des offres et de rentabilité.


• Collaborer étroitement avec les équipes commerciales afin d’identifier, qualifier et convertir les opportunités de croissance sur les segments publics et privés de la santé.


• Renforcer l’intensité commerciale grâce à l’animation des revues d’affaires, à la gestion du funnel, à la stratégie d’appels d’offres et à un suivi rigoureux des opportunités.

Relation clients, marché et partenariats

• Développer et entretenir des relations durables avec les principaux acteurs de la santé : hôpitaux, services chirurgicaux, leaders d’opinion (KOL), partenaires distributeurs et organisations professionnelles dans la région FBL.


• Être la voix du client en remontant aux équipes Marketing et Produits internationales les besoins du marché, les attentes clients et les analyses concurrentielles.


• Identifier de manière proactive les tendances du m

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