Strategy Manager
MGID is a global advertising technology company and pioneer in native advertising, operating a programmatic platform that connects advertisers and publishers across 200\+ countries. The company runs a real\-time bidding (OpenRTB) business model with AI\-powered targeting and content recommendation widgets, serving hundreds of millions of users monthly.
MGID is seeking a Strategy Manager to help define and execute the company’s multi\-year strategic direction, with a strong focus on shifting from a product\-led to a customer\-value\-led mindset, evaluating strategic product and investment opportunities, and cascading strategy into prioritized, cross\-functional initiatives.
This role sits within a fast\-moving, data\-driven ad\-tech environment and reports to the COO.
Role Purpose
The Strategy Manager will act as a key strategic partner to the COO and leadership team, responsible for shaping MGID’s medium\- to long\-term strategy, evaluating strategic options for products and markets, and ensuring that strategic priorities are translated into concrete, prioritized projects with clear ownership and measurable outcomes.
Who You Are:
- 10\+ years of experience in strategy, corporate development, or related roles within international tech scale\-ups or high\-growth environments; ad\-tech or programmatic advertising experience is a strong plus.
- Proven track record in a top\-tier consulting firm (e.g., McKinsey, BCG, Bain, Big Four strategy practices) or equivalent strategic role in a tech company.
- Hands\-on experience preparing and presenting successful strategic cases with visible internal impact, such as new market entry, product portfolio optimization, or major investment decisions.
- Strong financial modeling skills, including practical experience with valuation methods such as DCF, NPV, and IRR, and the ability to build and maintain investment models in Excel.
- Experience working cross\-functionally with product, commercial, data/BI, and operations leaders in a fast\-paced, remote\-first environment.
- Excellent analytical, communication, and stakeholder management skills; able to influence senior audiences and drive alignment across geographies.
- Self\-starter mindset: ready to operate as an individual contributor who can both design strategy and execute hands\-on.
Corporate \& Product Strategy
- Lead the identification and articulation of MGID’s overall strategy and strategic direction for the next 3–5 years, aligning with business focus and growth trajectory.
- Evaluate strategic perspectives for specific products and portfolios, assessing market exposure, competitive dynamics, and growth potential.
- Support the shift from a product\-led to a customer\-value\-led company by embedding customer\-centric frameworks into strategic planning, prioritization, and roadmap decisions.
- Lead evaluations of stand\-alone investment opportunities, including new products, markets, partnerships, and M\&A, and prepare robust business cases with clear financial impact assessments.
- Own and evolve company evaluation models, including DCF, NPV, IRR, and scenario analysis, and ensure consistent application across strategic and investment decisions.
- Support participation in accelerators and corporate venture initiatives to identify and select startup investments that drive business growth and strategic synergy.
- Cascade corporate strategy into granular projects and initiatives, working closely with the CPO, CRO, and BI Director on prioritization, resourcing, and sequencing.
- Define KPIs and performance frameworks to track strategy implementation and outcomes, and establish governance and reporting routines for strategic workstreams.
- Monitor progress, adapt plans in response to changing market conditions, and recommend corrective actions to keep strategic initiatives on track.
- Conduct market, competitor, and customer analysis to inform strategic choices and identify opportunities and risks.
- Facilitate scenario planning and stress testing to assess strategic resilience under different market and regulatory conditions.
- Present strategic recommendations and status updates to senior leadership, influencing decision\-making with clear, evidence\-based insights.
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