Strategy Director
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<p><strong><span data-contrast="auto">About Us</span></strong><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p><span data-teams="true">The home of full colour media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Levi Strauss & co, Enterprise Holdings, Upfield, Just Eat Takeaway.com and Mattel. For more information, please visit <a id="menur9ai" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://www.umww.com/" target="_blank">https://www.umww.com/</a></span></p>
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<p><strong><span class="TextRun Underlined SCXW212764886 BCX0" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW212764886 BCX0">Role Description</span></span></strong><span class="EOP SCXW212764886 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p>
<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">This is an opportunity to join UM at a pivotal moment, as we build a </span><span data-usefontface="false" data-contrast="none">more ambitious, </span><span data-usefontface="false" data-contrast="none">distinctive</span><span data-usefontface="false" data-contrast="none"> and growth-focused strategy capability </span><span data-usefontface="false" data-contrast="none">around our agency philosophy, </span><span data-scheme-color="@FF0000,," data-usefontface="false" data-contrast="none">Stand Against Bland</span><span data-usefontface="false" data-contrast="none">.</span></p>
<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">As Strategy Director, you will help clients make sharper growth </span><span data-usefontface="false" data-contrast="none">choices, </span><span data-usefontface="false" data-contrast="none">identify</span><span data-usefontface="false" data-contrast="none"> where their brands can stand apart, and turn that </span><span data-usefontface="false" data-contrast="none">thinking into transformative media strategies that drive business </span><span data-usefontface="false" data-contrast="none">outcomes. You will work across a portfolio of important UM clients, </span><span data-usefontface="false" data-contrast="none">potentially including </span><span data-scheme-color="@FF0000,," data-usefontface="false" data-contrast="none">Levi’s, General Mills, Enterprise, Fidelity, </span><span data-scheme-color="@FF0000,," data-usefontface="false" data-contrast="none">Saputo and American Express</span><span data-usefontface="false" data-contrast="none">, alongside one or two core clients.</span></p>
<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">This is a Director-level role, so you will be expected to </span><span data-usefontface="false" data-contrast="none">operate</span><span data-usefontface="false" data-contrast="none"> with </span><span data-usefontface="false" data-contrast="none">autonomy, </span><span data-usefontface="false" data-contrast="none">authority</span><span data-usefontface="false" data-contrast="none"> and collaboration. You will lead the strategic </span><span data-usefontface="false" data-contrast="none">story from diagnosis through to planning, </span><span data-usefontface="false" data-contrast="none">activation</span><span data-usefontface="false" data-contrast="none"> and </span><span data-usefontface="false" data-contrast="none">measurement, working closely with Insights, Analytics, Audiences, </span><span data-usefontface="false" data-contrast="none">Planning and Activation teams to ensure strategy shapes the work, </span><span data-usefontface="false" data-contrast="none">not just the deck.</span></p>
<p data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">You will also play an active role in new business, shaping strategic </span><span data-usefontface="false" data-contrast="none">approaches for UK pitches, interpreting global strategies for the UK </span><span data-usefontface="false" data-contrast="none">market, and building the kind of commercially sharp, culturally </span><span data-usefontface="false" data-contrast="none">relevant</span><span data-usefontface="false" data-contrast="none"> and award-worthy work that reflects UM’s ambition.</span></p>
<p data-map="item-title"><span style="text-decoration: underline;">Key Responsibilities</span></p>
<ul>
<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">UM’s strategy team exists to produce breakthrough work that </span><span data-usefontface="false" data-contrast="none">works. For this role, that means combining sharp strategic </span><span data-usefontface="false" data-contrast="none">judgement, creative ambition, analytical confidence, strong </span><span data-usefontface="false" data-contrast="none">storytelling</span><span data-usefontface="false" data-contrast="none"> and the leadership behaviours needed to bring </span><span data-usefontface="false" data-contrast="none">teams with you.</span></li>
<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">You will turn complex business, brand, </span><span data-usefontface="false" data-contrast="none">audience</span><span data-usefontface="false" data-contrast="none"> and category </span><span data-usefontface="false" data-contrast="none">challenges into clear strategic choices, moving confidently from </span><span data-usefontface="false" data-contrast="none">diagnosis to direction, from insight to idea, and from </span><span data-usefontface="false" data-contrast="none">recommendation to work that can live in market.</span></li>
<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">Audience thinking sits at the heart of how we plan. You will </span><span data-usefontface="false" data-contrast="none">identify</span><span data-usefontface="false" data-contrast="none"> the highest-value audiences for growth, understand </span><span data-usefontface="false" data-contrast="none">the motivations and behaviours behind them, and translate </span><span data-usefontface="false" data-contrast="none">that understanding into planning principles that lead to better </span><span data-usefontface="false" data-contrast="none">consumer experiences.</span></li>
<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">You will also be confident working with data-led audience </span><span data-usefontface="false" data-contrast="none">solutions, including our partnership with Acxiom and Flywheel </span><span data-usefontface="false" data-contrast="none">and collaborating with Planning, Data Solutions, Insights and </span><span data-usefontface="false" data-contrast="none">Analytics to help define, </span><span data-usefontface="false" data-contrast="none">build</span><span data-usefontface="false" data-contrast="none"> and activate audiences in ways </span><span data-usefontface="false" data-contrast="none">that are measurable and useful for future learning.</span></li>
<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">Strong presentation and facilitation skills are essential. You will </span><span data-usefontface="false" data-contrast="none">lead senior conversations, challenge briefs constructively, run </span><span data-usefontface="false" data-contrast="none">workshops, shape client </span><span data-usefontface="false" data-contrast="none">narratives</span><span data-usefontface="false" data-contrast="none"> and help internal teams </span><span data-usefontface="false" data-contrast="none">move from multiple inputs to one coherent strategic story.</span></li>
<li data-ccp-props="{"335551550":1,"335551620":1,"335559683":0,"335559685":0,"335559731":0,"335559737":0,"335562764":2,"335562765":1.2,"335562766":4,"335562767":3,"335562768":4,"335562769":9}"><span data-usefontface="false" data-contrast="none">There is a clear progression path beyond this role, into Group </span><span data-usefontface="fa
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