STRATEGIC MARKETING DIRECTOR - Healthcare

High\-Growth Private Dental Group \| Greater Dublin Area

This is not a conventional dental marketing role.

We are seeking an exceptional Strategic Marketing Director to join a rapidly growing group of private dental practices operating across the Greater Dublin area.

The Group has an ambitious programme of organic growth and acquisitions, and the marketing system is central to delivering that growth.

This is a senior commercial appointment with a clear pathway to Board\-level responsibility. The successful candidate will have the opportunity to build the Group's marketing capability, shape its brand and, most importantly, use marketing to directly drive patient growth, revenue and profitability.

BUILDING THE PATIENT GROWTH ENGINE

A major part of the role will be developing a scalable acquisition strategy across different treatment categories, including:

General Dentistry \| Hygiene \| Invisalign \& Orthodontics \| Implants \| Cosmetic Dentistry \| Emergency Dentistry \| Children's Dentistry \| High\-Value Treatment \| Membership \& Preventative Dentistry

You will work with the operational and clinical teams to ensure marketing generates the right patients, in the right locations, at the right time and in the right volumes.

WHO ARE WE LOOKING FOR?

We are deliberately looking beyond traditional healthcare marketing.

You will ideally have:

• At least three years' experience at senior marketing level


• Experience within a significant UK or Republic of Ireland consumer\-facing organisation


• Experience of a multi\-site business


• Responsibility for marketing strategy and budgets


• Strong integrated multi\-channel marketing experience


• A proven record of delivering measurable customer acquisition


• Strong analytical and numerical capability


• Experience developing consumer brands


• Significant digital and CRM experience


• Experience managing agencies and external suppliers


• Experience leading and developing teams


• A strong understanding of acquisition cost, conversion, retention and customer lifetime value

We would also welcome candidates from other highly competitive, appointment\-led or consumer service businesses where customer acquisition and retention are critical to commercial success.

THE PERSON

You will be:

Commercial — you understand that the ultimate purpose of marketing is to grow the business profitably.

Analytical — you enjoy numbers and are comfortable being held accountable for measurable results.

Strategic — you can develop a long\-term growth strategy rather than simply managing campaigns.

Consumer\-focused — you understand consumer behaviour, segmentation and the complete customer journey.

Entrepreneurial — you enjoy working in a fast\-growing organisation where there is an opportunity to build rather than simply inherit.

Hands\-on — although this is a strategic role, you will be prepared to get into the detail when required.

Challenging — you will be confident asking:

"What is the evidence that this is working?"THE BOTTOM LINE \- It is about building a high\-growth consumer healthcare brand.

In the first instance contact

Jonathan Fine

\+44 (0\) 7860 672727

Work Location: In person

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