Store Manager
Job no: 821141
Work type: Full time
Location: London UK
Categories: Retail \- Management
ABOUT THE ROLE
Peter Alexander is not your typical fashion retailer—we’re about fun, comfort, self\-expression and bringing joy to sleepwear lovers everywhere. A household favourite in Australia for over 35 years, the brand is now expanding in the UK, and we’re looking for a Store Manager who’s ready to help lead our dream team at White City.
Yes, you can wear pyjamas to work. But this role is much more than that – it’s about leading from the front, driving a customer\-first culture, and taking ownership of all aspects of store performance. You’ll play a key role in bringing the Peter Alexander magic to life for UK customers and building a team who live and breathe the brand.
This is a full\-time position and requires flexibility across weekends, evenings, and peak trading periods.
WHAT WE CAN OFFER
A structured 3\-month training plan with strong Line Manager support to ensure your success from day one
Flexible rota options, including alternate weekends off or a Tuesday to Saturday schedule
Competitive salary with the opportunity for monthly performance\-based incentives
50% staff discount on Peter Alexander products
A chance to be part of an iconic, expanding brand, helping shape its future in the UK
Personalised development and management training plans to support your progression
Opportunities for career advancement as part of Peter Alexander’s growing UK team
RESPONSIBILITIES
Lead your team to exceed sales targets and deliver outstanding store performance
Implement merchandising strategies that engage customers and drive sales
Develop, train, and succession plan for your team to ensure continuous growth
Provide regular coaching and feedback, empowering your team to reach their potential
Assess store priorities and implement actions to ensure optimal performance
Create a safe, inclusive, and positive working environment for your team and customers
Oversee stock management, minimise loss, and maximise sales opportunities
Manage the store rota to ensure the right team coverage at all times
Deliver a memorable customer experience that reflects the Peter Alexander brand
Oversee the recruitment and development of a high\-performing sales team
Play a key role in the foundation of Peter Alexander’s UK growth at our new Bluewater store
SKILLS \& EXPERIENCE
Proven leadership experience, inspiring and motivating a team to achieve results
Passion for developing and coaching your team, creating a growth\-oriented environment
Strong retail management background, with a track record of driving sales and meeting targets
Excellent communication skills with the ability to influence, collaborate, and build relationships
A natural brand ambassador, delivering a customer\-first approach in everything you do
Demonstrated ability to manage store operations, including stock control and supporting with visual merchandising
A proactive mindset, always seeking ways to enhance team performance and customer satisfaction
ABOUT PETER ALEXANDER
Peter Alexander is the leading nightwear designer brand. Originating from Australia in 1987, Peter Alexander is renowned for luxurious and stylish nightwear and gifts for women, men and children. With a passion for creating nightwear that not only looks beautiful but also feels incredibly comfortable, we blend innovative designs with high\-quality fabrics to deliver a sleep experience like no other. Our in store experience is memorable, personal and indulgent \- it’s a place where its easy to have fun \& feel at home. As we expand into the UK, we are looking for people to join our dream team. We’re looking for passionate individuals who embody the essence of Peter Alexander: fun, creative, enthusiastic, delightful, service focused with a love for fashion and comfort (did we mention you can wear your PJs to work!). Our ideal candidates are team orientated professionals who thrive in fast paced retail environments, where customer satisfaction \& great visual merchandising is our first priority. Excellent communication skills, a keen eye for detail, and a genuine desire to deliver exceptional service are essential. Above all, we value individuals who share our commitment to making every customer's experience enjoyable and memorable.
COMPANY CULTURE
We attract, retain and motivate high calibre employees. Our outstanding leadership team have developed and nurtured a culture that supports our success. We value speed, integrity, energy, and results. We have a 'can do' culture where employees see the difference they make. To be considered successful you will have a proven record in high volume fast paced retail management. Outstanding leadership, communication and planning skills in addition to business acumen will enable you to work in a fast and dynamic business is paramount. This is your opportunity to work for an employer of choice, in a challenging role and dynamic and fun environment where you'll be able to make a real difference! We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Advertised: 27 May 2026 GMT Daylight Time
Applications close:
Work Location: In person
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