Sr Manager Go-To-Market and Sales Enablement, Europe
Job Description:
We are seeking a leader to drive Go\-to\-Market and Sales Enablement to support our European business through a dual mandate:
1\) Acting as the regional lead for new product introduction, working closely
with corporate teams to ensure successful localization, readiness, adoption andmonetization of new offerings in Europe.
2\) Driving sales effectiveness and accelerating growth across the region.
This role will play a critical part in bridging global product strategy with regional execution—ensuring that new solutions are fully understood, adapted to regional requirements, and operationally ready before being introduced to customers. The ultimate goal is to enable Sales and Operations teams to execute seamlessly across the full customer lifecycle—from initial quoting to project delivery and invoicing.
What You’ll Do
- New Product Introduction \& Regional Readiness
- Act as the primary liaison between European teams and corporate product organizations for the introduction of new products and solutions
- Develop an early and deep understanding of new products, including technical capabilities, value proposition, and deployment requirements
- Assess regional implications of new products, including certification requirements, regulatory constraints, customer expectations, and market\-specific needs
- Provide structured feedback to corporate teams to support product adaptation and localization for the European market
- Identify and coordinate organizational readiness needs across Sales, Engineering, Operations, Legal, and Finance
- Ensure that all pre\-commercial elements are in place prior to customer engagement, including:
o Technical documentation and training
o Design and engineering guidelines
o Contractual frameworks
o Delivery and operational processes
- Support the commercialization and monetization of new offerings once regional readiness is achieved
- Develop and execute sales enablement strategies to improve productivity, pipeline generation, and revenue performance across Europe
- Support the commercialization and monetization of new product and solution launches, ensuring the sales team is equipped to effectively position and sell new offerings
- Drive adoption of new offerings and sales programs across the European sales team, ensuring consistent execution and measurable impact
- Translate product launches into clear sales plays, tools, training, and messaging in partnership with product and marketing teams
- Lead NX Sales University webinars, training programs, and onboarding initiatives
- Provide 1:1 coaching to sales professionals to improve skills, deal execution, and overall performance
- Monitor and analyze sales performance, pipeline trends, and market insights to identify gaps and opportunities
- Manage and optimize sales tools, content, and processes, including
- Collaborate cross\-functionally to ensure alignment and consistency in messaging and go\-to\-market execution
- Build strong relationships with regional and global stakeholders, influencing adoption of enablement programs
- Bachelor’s degree in business, management, or related field (or equivalent experience)
- Mandatory: Fluent English and Spanish ( written and spoken), other European languages are a plus.
- Experience in renewable energy or adjacent industries is a plus
- Demonstrated ability to thrive in complex, matrixed organizations.
- 15\+ years of experience in sales enablement, product commercialization, go\-to\-market, or similar roles within B2B technology or energy industries
- Proven experience working on new product introductions , product launches
- Strong ability to translate product strategy into regional execution plans
- Experience assessing market requirements, regulatory constraints, and customer needs to inform product adaptation
- Demonstrated ability to drive adoption of enablement programs and new offerings across sales teams
- Experience delivering sales training, methodologies, and onboarding programs
- Strong track record of coaching sales professionals, identifying skill gaps, and improving performance
- Experience with Salesforce.com and sales enablement tools (e.g., LMS, content platforms)
- Strong analytical skills with the ability to translate data into actionable insights and strategies
- Experience working with cross\-functional and global teams, including executive stakeholders
- Excellent communication, presentation, and stakeholder management skills
- Passion for enabling sales success and driving measurable outcomes
- Ability to bridge strategy (product) and execution (sales \& operations)
- Strategic thinker with strong execution skills and understanding of end\-to\-end business processes
- Influential communicator and relationship builder across regions and functions
- Collaborative, adaptable, and globally minded
- Curious, proactive, and results\-driven
- Able to operate effectively in a fast\-paced, high\-growth environment
We are Nextpower
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