Solution Architect Marketing

Role Description: About the Team:

In Marketing we power one of the biggest online marketing operations in the world, providing our customers with relevant information and experiences that match Booking.com’s reputation and expectations. Our activities are a major driver of commercial performance and customer experience across the business.

Key Responsibilities and Duties:

Architecture Ownership

• Own the Marketing technical architecture: understand our capabilities, systems and their major dependencies, and maintain an up\-to\-date catalog


• Build trusted relationships with system and capability owners across Marketing and its key dependencies, acting as Marketing's technical representative in cross\-functional discussions


• Monitor the architectural and operational health and maturity of the marketing technology landscape; proactively identify risks, gaps and improvement opportunities


• Participate in and guide architecture audits and budgeting processes, building funding cases grounded in data and linked to company and marketing strategy


• Organise and evolve Marketing's data structures and data workflows to support reliable, high\-quality decision\-making


• Ensure Marketing technology remains compliant with regulations and upholds the highest standards of customer data protection

Architecture Practice \& Leadership

• Own and expand the architecture practice: raise the bar on design documentation quality and adoption, lead architectural reviews, and guide senior engineers on architectural concerns


• Lead by example \- review important technical proposals and code contributions, apply and teach architectural best practices, and help engineers across Marketing grow their architectural thinking


• Facilitate regular presentations to share architectural knowledge and best practices with both internal and external audiences

Strategic Delivery

• Translate Marketing strategy into short, medium and long\-term architectural projects; actively contribute to shaping the Marketing architecture north star


• Lead multiple architecture projects per year: design systems following company architectural frameworks, guide execution teams through informal leadership, and ensure initiatives are well\-structured with clear descriptions, dependencies, risks and deadlines

Required

• Proven technical leadership with a background in software development and hands\-on experience in system design and software operations


• Strategic thinker with the ability to set direction over a multi\-year horizon, translating ambiguous business challenges into well\-defined technical projects and roadmaps


• Business mindset with clear understanding of how to use architecture to support business strategy and create value


• Demonstrated experience influencing and leading engineering teams and technical leadership without direct authority, driving alignment across a wide range of stakeholders


• Expert stakeholder management skills — able to navigate complex cross\-departmental dynamics, build consensus and move initiatives forward across organisational boundaries


• Ability to work confidently with more senior stakeholders, several levels above.


• Ability to take decisions and kick\-off execution even under situations of large complexity and uncertainty


• Highly organised and able to manage multiple concurrent projects, switching context effectively across a broad portfolio of systems and capabilities


• Proactive problem solver with a bias for action and a strong sense of ownership — you do what you say you will


• Cultivates deep organizational insight through active networking rather than relying solely on automated systems; builds strong rapport with diverse colleagues and establishes comprehensive technical context through a visible and engaging presence


• Solid understanding of agile delivery principles; able to validate hypotheses quickly and iterate with pace


• Experience with capacity planning, estimation and budgeting for technology initiatives

Good to have

• Experience with data management tooling and workflows


• A passion for documentation and organisational clarity


• Demonstrable experience of cloud technology (AWS or similar) and designing cloud native systems

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