Software Sales Director
Introduction
We are hiring a senior sales leader to do one thing: win new business.
This is a pure hunting role. You will be expected to build pipeline from scratch, open doors with senior decision\-makers, and close complex custom software development deals.
There is no SDR team, no waiting for marketing — just a clear mandate: £1m\+ of new revenue in the next 12 months.
If you are someone who has consistently delivered £1m\+ through outbound sales, enjoys selling bespoke solutions rather than off\-the\-shelf products, and is comfortable operating directly with a CEO in a fast\-moving environment, this is a rare opportunity to make a material impact.
About the Role
We are looking for an experienced Software Sales Director – New Business to drive new revenue through the sale of custom software development services.
This is a hands\-on, hybrid or remote role focused on outbound sales and new business acquisition. You will be responsible for building pipeline from zero, engaging senior stakeholders, and closing complex bespoke software engagements.
You will be expected to operate independently, working directly with the CEO on strategic opportunities, deal structuring, and commercial positioning.
This is not a management or leadership role. It is a frontline sales role with a clear expectation to generate and close new business.
Key Responsibilities
New Business Development
- Generate new business through proactive outbound activity including cold outreach, networking, and targeted account engagement
- Build and manage a qualified pipeline from initial contact through to close
- Identify and prioritise organisations with demand for custom software development
- Engage senior decision\-makers including CTOs, CIOs, Heads of Engineering, and Product Leaders
- Maintain high levels of outbound activity to ensure consistent pipeline growth
- Own the full sales lifecycle: prospecting, discovery, qualification, solution shaping, proposal, negotiation, and close
- Lead structured discovery conversations focused on business problems, system constraints, and technical outcomes
- Translate client needs into scoped software delivery engagements
- Work closely with internal technical teams and the CEO on solution definition and pricing
- Maintain disciplined forecasting and pipeline tracking
- Sell bespoke software development services, including:
- Greenfield platform builds
- System integrations and modernisation
- AI\-enabled applications and automation
- Cloud\-native application development
- Position StableLogic as a partner for solving complex technical and business challenges
- Navigate multi\-stakeholder buying groups involving technical and commercial stakeholders
- Maintain a pipeline with minimum 3x coverage of target
- Deliver against monthly and quarterly revenue targets
- Track activity, conversion, and deal progression in CRM
- Continuously refine sales approach based on results
- 5\+ years of B2B sales experience in software development services, digital transformation, or technology consulting
- Proven track record of generating £1m\+ annual new business revenue
- Strong experience selling custom or bespoke software solutions (not just SaaS licences)
- Demonstrable ability to build pipeline independently through outbound activity
- Experience selling complex, multi\-stakeholder technical deals
- Strong commercial acumen and ability to shape deals
- Experience working in fast\-paced, founder\-led or scale\-up environments
- Excellent communication and stakeholder management skills
- Experience selling:
- Custom software development projects (£50k–£500k\+)
- Cloud\-native or AWS\-based applications
- AI / automation solutions
- Existing network within UK mid\-market or enterprise organisations
- Familiarity with software delivery models (Agile, product\-led development, etc.)
- Highly self\-motivated and comfortable working without heavy structure
- Relentless focus on new business and pipeline generation
- Naturally curious about technology and client problems
- Commercially sharp and outcome\-driven
- Comfortable engaging both technical and non\-technical stakeholders
- Takes ownership of targets and performance
- Competitive base salary and uncapped bonus
- Pension
- Private medical insurance
- Clear, performance\-driven commission structure with accelerators
- Direct involvement in high\-value deals and strategic opportunities
- Opportunity to shape and grow the software development sales function
- Hybrid / remote working arrangements
- Company pension
- Private medical insurance
- Bonus / commission (uncapped)
- Senior Sales / Business Development: 5\+ years (required)
- Software Development Sales: Proven experience closing custom development deals (required)
United Kingdom (required) \- permanent right to work in the UK
Work Location
Hybrid remote in London EC2M 7PP
Pay: £150,000\.00\-£250,000\.00 per year
Benefits:
- Company pension
- Private medical insurance
- Software Sales: 5 years (required)
- United Kingdom (required)
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