Social Media Specialist

Accountabilities:

• Plan, manage, and maintain multi-platform content calendars aligned with campaigns, live events, and real-time social opportunities.


• Create and execute platform-native content tailored to each channel’s format, audience behavior, and engagement dynamics.


• Monitor trends, sports moments, and internet culture to identify reactive content opportunities and act on them quickly.


• Coordinate influencer and creator collaborations, ensuring smooth communication and timely content delivery.


• Support the selection and evaluation of creators based on audience relevance, performance, and brand alignment.


• Drive community engagement across platforms while maintaining a consistent brand tone and identity.


• Track and analyze social media performance metrics, transforming insights into actionable optimization strategies.


• Collaborate with design, copy, and acquisition teams to ensure seamless execution of social media initiatives.

Requirements

• Proven experience managing social media accounts for brands, ideally in sports, entertainment, gaming, or betting-related industries.


• Strong knowledge of platforms such as TikTok, Instagram, X (Twitter), YouTube, and Facebook, including emerging trends.


• Deep understanding of platform-native content, meme culture, and reactive, entertainment-led social strategies.


• Experience working with influencer marketing and creator ecosystems in fast-moving, trend-driven environments.


• Strong ability to translate internet culture and live events into engaging brand content quickly and effectively.


• Analytical mindset with experience interpreting social media metrics and performance data.


• Excellent organizational, communication, and collaboration skills across cross-functional teams.


• Professional proficiency in English.


• Nice to have: experience with tools like Canva, Adobe Creative Suite, Premiere Pro, or CapCut; interest in sports, esports, or betting audiences; familiarity with football and regional sports culture.

• Fully remote work setup with flexibility to support work-life balance.


• Equipment provided (laptop, headphones, and accessories).


• Career development opportunities with structured growth and training programs.


• Quarterly performance reviews with merit-based salary progression.


• Health and fitness support, including reimbursements and wellness budgets.


• Self-development budget for courses and professional learning.


• Extra paid annual leave (22 days, increasing up to 26 days with tenure).


• Special birthday day off after one year of employment.


• Collaborative, fast-moving international environment focused on innovation and creativity.

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