Social Media Specialist

We’re looking for a Social Media Specialist based in Barcelona to take Hevy’s presence and growth on social media platforms to the next level. This role is for a visionary who enjoys crafting bold strategies, cultivating creativity, and driving impactful results.

You will own the strategic vision of Social Media and execution, ensuring these channels are a key driver of brand love, user engagement, and business growth. This is a hands\-on role that sits at the intersection of creativity and analytics.

You will work closely with our Marketing Manager and report to our Head of Marketing.

What you’ll do:

• Own and execute Hevy’s social media strategy across Instagram, TikTok, and other channels of interest (YouTube, Snapchat, Reddit).


• Develop and execute an editorial calendar aligned with product and marketing activities to drive brand awareness, engagement and conversion


• Create and deliver engaging, high quality and on\-brand content tailored to our audience.


• Manage day\-to\-day community interactions.


• Work with the marketing team in coordinating and activating ambassadors campaigns.


• Stay ahead of platform algorithm shifts, new features and best practices across all platforms to keep Hevy relevant and top\-of\-feed.


• Help organize and work on amplifying brand partnerships and events.


• Share results, learnings and inspiration regularly with stakeholders.

• 2\+ years experience managing and growing social media platforms.


• A proven ability to drive brand awareness, engagement and conversions through social media channels.


• Deep understanding of content performance drivers, algorithms and best practices.


• Fluent in Gen Z.


• Strategic thinker who can balance big\-picture branding with on\-the\-ground execution.


• Excellent organizational, communication, and presentation skills.


• You know how to bring ideas to life, from concept to camera to final cut.


• Fluent english speaker (other languages are a plus).


• Bonus: experience as a creator or in a social media‑native brand.

• Weekly output of multiple high\-quality, ready\-to\-post Instagram and TikTok content.


• Growth in engagement rate and app downloads.


• Regular viral hits that drive engagement and conversions.

• Competitive salary.


• Hybrid remote work model (2\-3 days per week in our Barcelona office).


• Fast‑paced, supportive culture where testing, failing and iterating are encouraged.


• Private medical insurance.

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