Social Media Scaler

Accountabilities:

• Own the performance and growth of 10–15 social media pages across Facebook, Instagram, TikTok, and LinkedIn, ensuring consistent improvements in organic reach, engagement, and follower growth.


• Build, lead, and manage a small team of content creators and social media coordinators, including hiring, coaching, and performance management.


• Develop structured, localized monthly content calendars tailored to multiple markets including the GCC, UAE, Philippines, and other regions.


• Create and refine high-performing content concepts, hooks, and formats designed to maximize attention, shareability, and algorithmic distribution.


• Continuously monitor platform algorithm updates and adapt strategies across Meta, TikTok, and LinkedIn to maintain growth momentum.


• Design and execute A/B testing frameworks for content formats, captions, posting times, and creative angles, translating insights into actionable improvements.


• Oversee content production workflows from briefing to publishing, ensuring quality, consistency, and speed of execution.


• Identify opportunities for UGC, influencer collaborations, and community-driven content to accelerate organic growth.


• Track and analyze performance metrics weekly, producing insights that directly inform content strategy and optimization.


• Collaborate with paid media and leadership teams to ensure alignment between organic and paid social strategies.

Requirements

• Proven experience growing at least one social media page from early stage to significant scale, with measurable results.


• Strong, hands-on understanding of organic growth mechanics across Facebook, Instagram, TikTok, and LinkedIn.


• Experience managing or leading small creative or social media teams.


• Exceptional instinct for content hooks, virality triggers, and audience attention drivers.


• Ability to build and manage structured content calendars across multiple accounts and markets simultaneously.


• Skilled in briefing and directing creatives including designers, video editors, and content writers.


• Strong analytical mindset with experience using platform analytics and interpreting performance data.


• Experience designing structured experiments with clear hypotheses and success metrics.


• Deep understanding of content virality mechanics including engagement loops, emotional triggers, and trend adaptation.


• Strong written English; additional languages such as Arabic or Tagalog are a plus.


• Comfortable working in a fast-paced, results-oriented environment with high ownership expectations.

• Competitive compensation aligned with experience and impact


• Fully remote or hybrid flexibility depending on setup


• Opportunity to directly own and scale multiple high-traffic social media pages


• Direct exposure to senior leadership and strategic decision-making


• High autonomy over content strategy, experimentation, and execution


• Fast-paced growth environment with strong performance culture


• Opportunity to build and lead a growing creative team

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