Social Media & Marketing Executive

Job Title: Social Media \& Marketing Executive

● Manage daily posting and scheduling across Instagram, Facebook, and TikTok to

maintain a consistent and recognisable brand presence.

● Create engaging content, including photos, reels, carousels, and stories, for new

menu items, seasonal campaigns, and in\-store promotions.

● Develop and maintain a monthly content calendar that aligns posts with menu

changes, promotions, and key seasonal dates such as Black Friday, Christmas,

Valentine's Day, and St. Patrick's Day.

● Plan and run paid social campaigns through Meta Ads Manager and TikTok Ads to

drive footfall, online orders, and conversions.

● Monitor and respond to comments, DMs, and online reviews promptly to build

positive customer relationships and protect the cafe's reputation.

● Design digital marketing materials such as promotional banners, email headers,

menu graphics, and social creatives using Canva or Adobe tools.

● Send weekly email newsletters featuring offers, new arrivals, loyalty rewards, and

upcoming events using tools like Mailchimp or HubSpot.

● Manage and grow the customer loyalty programme, promoting sign\-ups across social

and in\-store channels.

● Build relationships with local influencers, food bloggers, and media to coordinate PR

drops, collaborations, product seeding, and secure features and reviews.

● Analyse social and email performance using platform insights and Google Analytics,

and produce monthly reports with key metrics and recommendations.

● Keep the cafe's Google Business Profile up to date, including photos, opening hours,

and seasonal updates, to support local search visibility.

● Help plan and promote in\-store events, tastings, and community activities to drive

engagement and footfall.

● Work with store teams to capture in\-store photos, videos, customer testimonials,

and user\-generated content.

● Track marketing spend against budget and flag results that perform well or need

adjustment.

● Source and brief external suppliers such as photographers, videographers, or print

partners when needed.

● Ensure all content follows brand guidelines for tone, look, and messaging across

every channel.

● Gather and act on customer feedback to improve content and the overall customer

experience.

● Support the Manager with ad hoc duties as required.

About You

● Strong understanding of Irish retail and consumer trends.

● Proficiency in content creation tools like Canva, Adobe Photoshop, or Premiere Pro.

● Experience running paid social campaigns (Meta, TikTok, Google Ads).

● Familiarity with email marketing tools (Mailchimp/ HubSpot).

● Knowledge of Google Analytics and social platform insights for performance tracking.

● Excellent copywriting skills with attention to brand tone.

● Ability to multitask and manage multiple campaigns simultaneously.

● Experience working with influencers and brand ambassadors.

● Strong communication and organisational skills.

● Flexibility to support weekend or in\-store events when required.

The company reserves the right to amend these duties from time to time and as

determined by business needs.

Working Hours: 39 Hours Per week

Annual Salary: 36,605\.00

Company Name: Adleo Limited t/a O'Briens Sandwich Cafe

Job Location: Fairyhill, Newtownpark Avenue, Blackrock, Dublin, Ireland, A94 P993

Start date: 24/08/2026

Pay: €36,605\.00 per year

Work Location: In person

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