Social Media Manager
XP Tavern
London
Full-time
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We run one of London's most exciting gaming bars. Late nights, competitive tournaments, themed events, a crowd that genuinely loves being here.
We are looking for a skilled SMM Specialist \& Content Creator to transform XP Tavern’s social media channels into a thriving gaming and hospitality hub. This role requires excellent mobile shooting, video editing skills, and a strong on\-site presence.
Key Responsibilities
- Content Production: Plan, film, and edit high\-performing short\-form videos (Reels, TikToks) on\-site, capturing the tavern's gaming experience, cocktails, and events.
- Channel Management: Own the monthly content calendar and maintain a consistent brand voice across TikTok, Instagram, Facebook, and LinkedIn.
- Community Growth: Drive engagement by responding to DMs/comments, building relationships with influencers, and encouraging user\-generated content (UGC).
- Data \& Analytics: Track reach, growth, and engagement metrics to adapt the content strategy based on data rather than intuition.
Requirements
- 3\+ years of experience managing commercial brand accounts (hospitality, gaming, or entertainment experience is highly preferred).
- Active Portfolio: A proven track record of creating high\-quality, engaging short\-form video content (must provide links).
- Technical Skills: Advanced mobile filmmaking, lighting, and editing skills (CapCut, Premiere Pro, or similar).
- A genuine interest in gaming culture and the nightlife/hospitality industry.
Key Performance Indicators (KPIs)
- Growth in organic reach and engagement rate (ER).
- Consistent delivery of the agreed monthly content schedule.
- Growth in target audience and community interactions.
Social growth bonus \+ viral campaign bonus
Free meals during shifts, staff discounts, venue access
Pay: From £35,000\.00 per year
Work Location: In person
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