Social Media Manager
We are looking for a Social Media Manager for a company in Gothenburg. Start is July 1st, 6 months limited contract to begin with. This role is full\-time and 100% onsite in Gothenburg.
The role of a Social Media Manager is crucial in creating and maintaining a positive and engaging online presence for a brand or organization across various social media platforms. Social Media Managers are responsible for developing and implementing social media strategies to reach and connect with the target audience.
Assignment Description
- Develop and implement a comprehensive social media strategy aligned with the overall marketing and business objectives. Identify target audiences and tailor content to resonate with them.
- Create engaging and shareable content for social media platforms, including text, images, videos, and other multimedia elements.
- Platform Management: Manage and maintain the organization's presence on various social media platforms,
- Stay updated on platform algorithms, features, and trends.
- Community Engagement: Foster and nurture a community of followers and fans.
- Audience Analysis: Use analytics tools to track and analyze social media performance. Understand audience behaviour, preferences, and demographics to optimize content and strategy.
- Campaign Execution: Plan and execute social media campaigns, contests, and promotions to increase brand awareness and engagement.
- Collaborate with other teams, such as marketing and PR, to integrate social media into broader campaigns.
- Influencer Collaboration: Identify and collaborate with influencers and brand advocates to extend the reach and credibility of the brand. Negotiate and manage relationships with influencers.
- Social Listening: Monitor social media channels for brand mentions, industry trends, and relevant conversations.
- Use social listening tools to gain insights and address potential issues.
- Crisis Management: Be prepared to respond to and manage any social media crises promptly and effectively.
- Develop crisis communication plans specific to social media platforms.
- Paid Social Media Advertising: Plan and execute paid social media advertising campaigns to reach specific target audiences. Monitor and adjust advertising strategies based on performance metrics.
- Brand Consistency: Ensure a consistent brand voice, tone, and visual identity across all social media channels.
- Adhere to brand guidelines and ensure that the content aligns with the overall brand strategy.
- Strong communicator
- Leadership influence, but no personnel responsibility
- Networking and relationship\-building
- Knowledge: social media platforms, audience behaviour, preferences, and demographics
- Experience: relevant experience.
- Education: Sufficient degree
- Platform knowledge — algorithms, formats, trends, and how each platform behaves differently.
- Content and creative — understanding what drives engagement and how to brief or produce content that performs.
- Analytics and performance — ability to read data, draw insights, and adjust strategy accordingly.
- Self\-driven with ability to take ownership and work independently.
- Strong communicator with ability to align and collaborate with internal teams and external partners.
- Creative with a genuine interest in culture, trends, and content.
- Structured and able to manage multiple campaigns and deadlines simultaneously.
- Sound judgement and ability to handle community situations and sensitive topics professionally.
This is a full\-time consultant position in Gothenburg through Incluso. Start is July 1st, 6 months limited contract to begin with. This role is full\-time and 100% onsite in Gothenburg.
Please submit your CV as soon as possible since we will review the applications on an on\-going basis.
For more information about this role, please contact Marianne Nilsson recruiter at Incluso.
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