Social Media Manager & Content Creator

Overview
We are seeking a dynamic and creative Social Media Manager \& Content Creator to join our team. This role involves developing engaging content across various platforms, managing our online presence, and fostering positive public relations. The ideal candidate will possess a passion for storytelling, a keen eye for visual aesthetics, and experience in social media management. This paid position offers an exciting opportunity to shape our brand’s digital identity and connect with our audience effectively.

Employment Type: Full\-time
Driving Requirement: Essential (must hold a valid driving license)
Travel: Regular travel to roofing and scaffolding sites; occasional flying of drones

About Us:
We are a dynamic company operating in construction and roofing solutions, committed to showcasing our expertise, projects, and brand through creative and engaging digital content. We are seeking a talented Social Media Content Creator to amplify our online presence, engage audiences, and drive meaningful results.

Key Responsibilities:

• Create, edit, and publish compelling social media content (videos, graphics, stories, reels) that highlights company projects, services, and brand values.


• Capture on\-site footage and photographs at roofing, scaffolding, and construction sites.


• Operate drones safely to capture aerial content for promotional and project documentation purposes.


• Develop creative narratives aligned with public relations principles tailored to multiple audiences.


• Collaborate with internal teams to plan, schedule, and execute content campaigns.


• Analyse engagement and performance metrics from social media, Google Analytics, and advertising campaigns to optimise content strategy.


• Promote the company brand across digital channels, enhancing visibility and engagement.


• Stay updated with digital marketing trends, social media tools, and industry best practices.

• Strong understanding of public relations principles and their application in digital environments.


• Excellent written and verbal communication skills, with the ability to craft compelling narratives.


• Proficiency with social media platforms and their content formats.


• Experience with content creation using graphic design or video editing tools


• Ability to analyse data insights (Google Analytics, website metrics, social media analytics) to guide content strategy.


• Comfortable working on\-site in roofing and scaffolding environments.


• Valid driving license and willingness to travel to various sites.


• Drone operation experience is a plus.

• Opportunity to work in a creative and fast\-paced environment.


• Hands\-on experience capturing real\-world projects and making a tangible impact on the company’s digital presence.


• Access to the latest tools and training in digital content creation and analytics.

• Develop and implement comprehensive social media strategies aligned with organisational goals.


• Create, curate, and schedule engaging content including images, videos, and written posts for multiple platforms.


• Monitor social media channels to respond to comments, messages, and reviews promptly and professionally.


• Analyse engagement metrics to optimise content performance and increase audience reach.


• Collaborate with marketing and PR teams to ensure brand consistency across all digital channels.


• Manage public relations activities online to enhance the organisation’s reputation and visibility.


• Stay updated on the latest social media trends, tools, and best practices to keep content fresh and relevant.


• Assist in organising virtual events or campaigns that promote organisational initiatives.

• Proven experience in social media management across diverse platforms such as Instagram, Facebook, Twitter, LinkedIn, etc.


• Strong understanding of public relations principles and how they apply within digital environments.


• Excellent written communication skills with the ability to craft compelling narratives tailored to different audiences.


• Experience in content creation using graphic design or video editing tools is desirable but not essential.


• Ability to analyse data insights to inform content strategy and optimise engagement metrics.


• Organised with the ability to manage multiple projects simultaneously under tight deadlines. This role offers an excellent platform for a creative professional eager to make a meaningful impact through innovative digital storytelling while enhancing organisational visibility within the community.

Benefits:

• Casual dress


• On\-site parking

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