Social Media Manager

Job Overview
We are seeking a dynamic and creative Social Media Manager to oversee our organisation’s online presence across various digital platforms. The ideal candidate will be responsible for developing engaging content, managing social media campaigns, and fostering positive relationships with our online community. This role offers an exciting opportunity to shape our brand’s voice and expand our reach through innovative digital strategies. Applicants should possess a strong understanding of public relations and social media management, ensuring our organisation maintains a professional and compelling online image.

Duties

• Develop and implement comprehensive social media strategies aligned with organisational goals.


• Create, curate, and schedule engaging content across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.


• Monitor social media channels for comments, messages, and engagement opportunities; respond promptly to foster community interaction.


• Analyse performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.


• Collaborate with marketing, public relations, and other departments to ensure brand consistency and maximise outreach.


• Manage social media advertising campaigns to increase visibility and engagement.


• Stay informed about emerging trends in social media and digital marketing to keep content fresh and relevant.


• Maintain a positive organisational image through proactive public relations efforts online.

• Proven experience in social media management with a strong portfolio of successful campaigns.


• Excellent written communication skills with the ability to craft compelling content tailored to different audiences.


• Strong understanding of public relations principles and best practices in digital environments.


• Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.


• Analytical skills to interpret data insights and optimise campaign performance.


• Organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.


• Creative flair with an eye for visual aesthetics and storytelling through digital content. This role is ideal for a motivated individual passionate about digital communication who wishes to make a significant impact on our organisation’s online presence through innovative strategies and engaging storytelling.

Work Location: In person

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