Social Media Lead
Social Media Lead (Organic)
Hybrid - 3 days in Office, South London
About the Role
Looking for a Social Media Lead for a retail brand to take full ownership of organic social strategy for a growing, design-led brand. Sitting within the Brand & Content team and reporting into the Head of Brand & Content, you'll lead the organic social function, focusing on strategy, performance, and growth, rather than hands-on content creation. You'll be supported by a wider content and production team, giving you the opportunity to focus on what really matters: driving engagement, audience growth, and brand impact across channels.
What You'll Be Doing
- Owning and delivering the organic social strategy, aligned to brand and commercial objectives
- Setting and delivering against key KPIs including awareness, reach, engagement, and audience growth
- Leading and developing a small team of 2
- Using data, insights, and analytics tools to monitor performance and drive continuous optimisation
- Identifying high-performing content formats and refining channel strategies
- Translating performance data into clear, actionable recommendations
- Monitoring platform trends, algorithm updates, and competitor activity
- Managing organic social budgets
- Ensuring all output aligns with a premium, curated brand aesthetic
- Driving growth opportunities, including developing Pinterest and building out TikTok over time
- Instagram (core focus)
- TikTok
- Proven experience in a social media role with ownership of strategy and performance
- A strong track record of growing organic social channels (reach, engagement, community)
- Deep understanding of platform algorithms, trends, and what drives performance
- Strong analytical skills with the ability to turn data into clear insights and actions
- Experience managing or mentoring a small team
- A strong eye for visual storytelling and brand-led social content
- Background in retail, fashion, or lifestyle brands is beneficial, but not essential, the key is someone who is passionate about social and understands both creative and performance.
- Own and shape the organic social strategy for a growing brand
- Work in a creative, collaborative environment with strong internal support
- Focus on strategy, insights, and performance rather than content production
- Opportunity to build and scale new channels (Pinterest & TikTok)
- High level of ownership and visibility within the business
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.
This listing is from reed. View original listing ↗