Social Media Executive

Social Media Executive - Fast-growing fashion brand

Salary - Upto £32k

Location - Greater Manchester

Zachary Daniels are partnered with an exciting, fast-growing UK womenswear brand, bringing together deep fashion industry experience with a highly engaged creator-led community.

The Role:

This is a highly hands-on opportunity at the heart of the brand's content output. You'll work closely with a small, fast-moving marketing team, have direct access to the founders and play a key role in shaping how the brand shows up on TikTok.

Key Responsibilities:

• Own the TikTok strategy end-to-end, including content pillars, formats, trends, sounds and posting cadence.


• Build, manage and continually evolve the TikTok content calendar.


• Stay ahead of emerging TikTok trends, formats, creators, sounds and cultural moments.


• Translate wider brand campaigns and key moments, including seasonal launches and brand anniversaries, into TikTok-native activations.


• Develop new ideas that grow reach, engagement and community.


• Monitor TikTok performance and use data and insights to continually refine the strategy.


• Be a confident and engaging on-camera presence, appearing as a face of the brand across talking-head, POV, trend-led and community-focused content.


• Shoot, edit and publish native TikTok and Instagram content.


• Create high volumes of content at pace, balancing planned content with reactive opportunities.


• Manage day-to-day TikTok community engagement, including comments and direct messages.

• Hands-on experience creating and growing content on TikTok, either professionally or through your own channels.


• A strong understanding of what makes content feel native, engaging and culturally relevant on TikTok.


• Confidence and enthusiasm for being on camera - this is a non-negotiable part of the role.


• A natural instinct for trends, sounds, formats, hooks, pacing and storytelling.


• The ability to shoot and edit content yourself and move quickly from idea to execution.

• Join a brand with real momentum - Be part of an exciting, fast-growing womenswear business at a key stage of its journey.


• Work directly with the founders - Have genuine access to the founders and play a visible role in shaping the brand's social presence.


• Own TikTok - Take full ownership of a high-priority channel, from strategy and content planning through to filming, editing and community management.


• Be the face of the brand - Get on camera, experiment with formats and create content that feels authentic, relatable and native to the platform.


• Shape the social strategy - Bring your ideas to the table and have the freedom to test, learn and evolve what works.

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