Social Media Creative Director

Accountabilities

• Review and interpret client briefs, identifying the commercial objectives, target audiences, brand requirements, and platform considerations behind each request.


• Develop social media strategies and creative concepts that directly address client objectives and brand guidelines.


• Translate strategic thinking into clear creative direction covering mood, tone, messaging hierarchy, visual treatment, and platform-specific formats.


• Create detailed storyboards and scene-by-scene shot breakdowns that designers, editors, and videographers can execute accurately.


• Personally use AI image-generation, video-generation, generative editing, and other creative platforms to prototype concepts, mood boards, and pre-visualizations.


• Use AI-generated outputs as creative references, providing designers with precise guidance on scene composition, camera angles, transitions, pacing, and visual treatment.


• Monitor emerging AI creative technologies and assess their potential value for the creative workflow.


• Promote AI-assisted processes that accelerate ideation, iteration, and client turnaround while maintaining creative quality.


• Brief and direct designers, videographers, and editors with clear creative and technical guidance.


• Review work in progress against the brief and strategy, provide structured feedback, and guide iterations until deliverables are client-ready.


• Coordinate creative timelines with strategy and planning stakeholders to ensure deliverables are completed on schedule.


• Maintain consistent creative quality and brand standards across clients and campaigns.


• Collaborate with account and strategy teams to align creative direction with client objectives, paid media, SEO, and content plans.


• Present creative concepts and storyboards internally and, when required, directly to clients.


• Incorporate feedback from clients and stakeholders efficiently into revised creative direction.

• 4+ years of experience in social media creative, art direction, content strategy, or a closely related role, ideally within an agency environment.


• Proven experience translating client briefs into executed social media campaigns across multiple platforms.


• Experience directing designers, videographers, editors, or production teams through detailed, scene-by-scene execution.


• Hands-on, practical experience with AI creative tools, including image generation, video generation, generative editing, or AI-assisted storyboarding. This is an essential requirement.


• Strong storyboarding and shot-planning abilities, with the capacity to communicate visual direction clearly and precisely.


• Deep understanding of platform-native content formats across Instagram, TikTok, YouTube Shorts, Snapchat, LinkedIn, and similar channels.


• Excellent creative writing and concept-development skills.


• Strong presentation and communication skills for internal and client-facing creative pitches.


• Ability to manage multiple client briefs, campaigns, and creative workstreams simultaneously.


• Familiarity with paid social performance metrics and an understanding of how creative influences campaign results is a plus.


• Previous experience creating content for GCC or MENA markets is an advantage.

• Fully remote position.


• Opportunity to work across diverse social media platforms, creative formats, and client campaigns.


• Hands-on use of emerging AI creative technologies as part of the creative workflow.


• Opportunity to influence creative strategy, direction, and production processes.


• Collaboration with multidisciplinary teams including strategists, designers, videographers, and editors.


• Exposure to a range of digital marketing disciplines and client objectives.


• Flexible remote working environment.

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