Social Media Coordinator & Content Creator
Job Specification: Social Media Coordinator – Estate Agency
Role Overview
We are seeking a creative, organised, and commercially minded Social Media Coordinator to manage and grow our agency’s online presence across key social platforms. The successful candidate will be responsible for creating engaging property and brand content, increasing audience engagement, generating leads, and supporting the overall marketing strategy of the estate agency. This role requires a strong understanding of social media trends, property marketing, local community engagement, and digital branding.
Key Responsibilities
Social Media Management
- Manage and maintain the agency’s social media accounts including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Schedule and publish daily content across platforms.
- Ensure all social channels remain current, professional, and aligned with brand guidelines.
- Monitor comments, messages, and online engagement.
- Create high\-quality social media content including:
- Property listings
- Reels and short\-form video
- Market updates
- Client testimonials
- Behind\-the\-scenes content
- Community and lifestyle posts
- Coordinate property photography and video content with agents and external suppliers.
- Write engaging captions and calls\-to\-action.
- Assist in developing and executing social media campaigns to generate property enquiries and valuations.
- Promote new listings, sold properties, open houses, and agency events.
- Support employer branding and recruitment campaigns.
- Maintain consistency in visual identity and tone of voice.
- Track social media performance metrics including reach, engagement, leads, and follower growth.
- Produce monthly performance reports with recommendations for improvement.
- Monitor competitor activity and emerging social trends.
- Maintain a content calendar.
- Coordinate marketing requests from sales and lettings teams.
- Ensure compliance with property advertising regulations and company standards.
Essential
- Previous experience in social media management, marketing, or content creation.
- Strong understanding of major social media platforms and trends.
- Excellent written and verbal communication skills.
- Experience using Canva, Adobe Creative Suite, or similar design tools.
- Basic video editing skills for reels and short\-form content.
- Strong organisational and time\-management abilities.
- Ability to work independently and manage multiple projects.
- Experience within estate agency, property, or real estate marketing.
- Knowledge of Meta Business Suite and paid social advertising.
- Photography or videography skills.
- Understanding of SEO and digital marketing principles.
- Creative and proactive mindset
- Attention to detail
- Commercial awareness
- Strong interpersonal skills
- Ability to work under pressure
- Passion for property and digital marketing
- Growth in social media engagement and followers
- Lead generation from social channels
- Content output consistency
- Property campaign performance
- Brand visibility and reach
- Response times to online enquiries
- Competitive salary based on experience
- Performance\-related bonus opportunities
- Company pension
- Career progression opportunities
- Training and development support
- Flexible working arrangements
- Access to company events and networking opportunities
Available for discussion, but 2 hours a day/ 10 hours a week seems sufficient for our level of content.
Application Requirements
Applicants should submit:
- CV
- Portfolio or examples of social media work
- Links to professional social media accounts (if applicable)
Work Location: Hybrid remote in London E3 4QS
This listing is from indeed. View original listing ↗