Social Media Content Creator
Social Media Content Creator – Ads \& Creative
Wishful.co.uk is an exciting new project focusing on the customised greetings card market, and we’re looking for a creative and commercially minded Social Media Content Creator to help us launch and grow the brand.
Your main focus will be creating high\-performing social media content and advertisements that grab attention, communicate our offering clearly, and turn viewers into customers.
The Role
We’re looking for someone who understands how to create content specifically for social media — not just content that looks good, but content designed to stop the scroll and generate results.
You’ll work with our team to develop creative concepts and turn them into engaging ads for platforms such as Instagram, Facebook, TikTok and other relevant social channels.
Key Responsibilities
- Create engaging short\-form video ads, Reels, TikToks, Stories and static creatives.
- Develop strong hooks, headlines and concepts for paid social advertising.
- Write short, persuasive ad copy and calls to action.
- Edit videos into polished, fast\-paced social media ads.
- Create multiple variations of ads for testing different hooks, messages and creative approaches.
- Turn product features and benefits into simple, engaging content.
- Follow social media trends and identify ideas that could work for Wishful.
- Work closely with our team to understand the Wishful brand, customers and objectives.
- Review ad performance and use the results to improve future creative.
- Help establish a consistent visual style and tone of voice for Wishful across social media.
You should be creative, proactive and comfortable taking an idea from concept through to finished content.
Experience with tools such as CapCut, Canva, Adobe Premiere Pro, After Effects, Photoshop or similar creative software would be beneficial.
Ideally, you will have experience creating content for Meta Ads, Instagram, TikTok or other performance marketing campaigns.
We’re particularly interested in someone who understands:
- Short\-form video and social\-first content
- Attention\-grabbing hooks
- Direct\-response advertising
- UGC\-style creative
- Storytelling
- Ad copywriting
- Creative testing and optimisation
- Current social media trends
We care more about your portfolio, creativity and understanding of social media advertising than formal qualifications.
We want someone who can look at Wishful, understand what we’re trying to achieve, and come back with creative ideas — rather than simply waiting to be told exactly what to make.
We’re looking for someone who can grow with Wishful and become an important part of building the brand from the beginning.
Pay: £25,420\.00\-£48,920\.00 per year
Benefits:
- On\-site parking
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