Social Media Analyst
*Welcome to Warner Bros. Discovery… the stuff dreams are made of.*
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the *storytellers* bringing our characters to life, the *creators* bringing them to your living rooms and the *dreamers* creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
We’re looking for a Social Media Analyst to join our Social Amplification team, supporting the delivery of paid social campaigns across Warner Bros. Discovery’s portfolio including CNN, Sports and Entertainment brands.
In this role, you’ll work closely with Sales, Content Studios and Commercial teams to execute campaigns end\-to\-end — from planning and activation through to performance reporting and optimisation. This is a great opportunity to build hands\-on experience in paid social while contributing to revenue growth and new commercial opportunities. If you’re curious, analytical and motivated to grow in social media, we’d love to hear from you.
Your Role Accountabilities...
- Execute paid social campaigns end\-to\-end across multiple platforms including Meta, TikTok and LinkedIn
- Monitor, analyse and optimise campaign performance against defined KPIs
- Collaborate with Sales, Content Studios and Creative teams to support seamless campaign delivery
- Develop reporting frameworks and provide insights aligned to business objectives
- Plan media mix using audience insights tools and historical campaign data
- Manage campaign budgets and support efficient allocation of media spend
- Contribute to internal knowledge sharing and promote paid social best practices
- Previous experience in social media, digital marketing or analytics within an agency, publisher or brand environment
- Previous operational experience of paid social platforms and advertising performance metrics
- Experience of campaign delivery in a biddable or auction\-based media buying environment
- Strong analytical capability, including working with data in Excel and generating actionable insights
- Experience collaborating with multiple stakeholders across teams
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding\-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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