Social Media Analyst

Accountabilities:

• Manage the day-to-day social media presence across Instagram in English, Spanish, and Portuguese, as well as new main-brand channels as they launch.


• Execute the content calendar across all three languages, adapting messaging and creative direction so content feels native to each market rather than directly translated.


• Prioritize meaningful engagement and audience interaction while maintaining consistent content quality.


• Identify required creative assets and brief the creative team with clear direction and sufficient lead time.


• Brief, guide, and coordinate external creators producing membership-related content according to established templates and publishing cadence.


• Track engagement rate, saves, shares, reach, and other relevant performance indicators for each market on a recurring basis.


• Identify performance issues and opportunities early, with particular attention to content performance in Spanish- and Portuguese-speaking markets.


• Monitor brand mentions and conversations across social channels, identifying trends, sentiment, and interactions requiring escalation or response.


• Use social media and audience engagement tools such as Sprout Social, ManyChat, LinkTree, and similar platforms adopted in the future.


• Collaborate with the Social Media Strategist to determine priorities and optimize content execution based on performance insights.

Requirements

• 1–3 years of experience managing branded social media accounts with measurable engagement or audience growth objectives.


• Fluent English plus Spanish or Portuguese, with working proficiency in the third language or a clear ability and plan to develop it; ideally strong in at least two of the three languages.


• Ability to interpret social media performance data and adjust content strategy and execution based on insights.


• Experience briefing and coordinating external creators, freelancers, or content contributors against an established content calendar.


• Strong understanding of social media best practices, audience engagement, and localized content adaptation.


• Strong organizational and time-management skills, with the ability to manage multiple markets and content streams simultaneously.


• Comfortable working collaboratively with strategists, creative teams, and other stakeholders in a fully remote environment.

• Experience working with membership, subscription, or community-driven brands.


• Familiarity with Sprout Social, ManyChat, LinkTree, or comparable social media management and engagement tools.


• Background in travel, work-exchange, marketplace, or other globally oriented consumer brands.

• Fully remote work environment.


• Opportunity to work across English, Spanish, and Portuguese-speaking markets.


• International and collaborative team environment.


• Opportunity to contribute to a purpose-driven global brand and community.


• Exposure to social media strategy, content performance, creator management, and global audience growth.

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