Social Creator Lead
<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span> </p></div><p></p>
<p><strong><span data-contrast="auto">Role:</span></strong><span data-contrast="auto"><span class="TextRun SCXW249565082 BCX8" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW249565082 BCX8" data-ccp-charstyle="normaltextrun"> <span data-olk-copy-source="MessageBody">Social Creator Lead</span></span></span></span></p>
<p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{"134233279":true,"335559739":240}"> <span class="TextRun SCXW263841393 BCX8" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW263841393 BCX8" data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri",268442635,"24",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}">London, United Kingdom</span></span></span></p>
<p> </p>
<h3><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3>
<p></p>
<p class="mb-2 whitespace-pre-wrap">This is a senior creative role at the heart of the client's office, accountable for the quality, consistency, and continuous improvement of all studio output. You'll lead a team of Content Creators, set craft standards, and build scalable content systems that enable high-quality work to travel across markets without losing platform relevance or cultural accuracy.</p>
<p class="mb-2 whitespace-pre-wrap">The role sits at the intersection of creative execution and leadership. You'll create content directly, mentor the team, and work cross-functionally with Strategy, Social, and Data to ensure output reflects performance learnings and commercial objectives. Success here looks like a team delivering consistently strong, high-performing content at pace — with visible improvement over time.</p>
<h3><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{"335559739":240}"> </span></h3>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3"></span></span></strong></p>
<ul>
<li><strong>Creative Leadership</strong>
<ul>
<li>Set and uphold the creative standard for all studio content: always-on, campaign, and reactive</li>
<li>Provide clear direction across formats and briefs, ensuring all work is platform-native, on-brand, and ready to publish</li>
<li>Review content before delivery, giving clear and actionable feedback on craft and execution</li>
</ul>
</li>
<li><strong>Hands-On Content Creation</strong>
<ul>
<li>Lead by example — creating short-form video, static, and motion content yourself where needed</li>
<li>Demonstrate best practice across formats, platforms, and production approaches</li>
<li>Ensure all content is optimised for platform performance before it goes out</li>
</ul>
</li>
<li><strong>Scalable Content Systems</strong>
<ul>
<li>Develop modular content approaches — templates, variants, and localisation-ready assets — that enable consistent, high-volume output across markets</li>
<li>Document workflows and production processes that support efficiency and quality at scale</li>
</ul>
</li>
<li><strong>Multi-Market Adaptation</strong>
<ul>
<li>Guide how content is adapted and localised across markets (including UK and France), balancing global brand consistency with local cultural relevance</li>
<li>Establish clear standards for versioning, localisation, and platform nuance across the team</li>
</ul>
</li>
<li><strong>Team Leadership and Development</strong>
<ul>
<li>Lead and mentor Content Creators, supporting development in craft, execution, and working method</li>
<li>Give clear, consistent feedback and direction on complex briefs</li>
<li>Build a culture of continuous improvement and high creative standards within the team</li>
</ul>
</li>
<li><strong>Cross-Team Collaboration</strong>
<ul>
<li>Partner with Social Strategists on briefing and creative direction; with Social Media Managers on publishing and optimisation; and with Data Analysts on performance insight</li>
<li>Ensure content reflects both strategic intent and performance learnings, and that delivery timelines are met</li>
</ul>
</li>
<li><strong>Performance and Optimisation</strong>
<ul>
<li>Use platform and campaign data to refine content formats, improve execution, and guide decisions on what to scale, adapt, or stop</li>
<li>Embed a test-and-learn approach across the team's creative practice</li>
</ul>
</li>
<li><strong>Creator and Production Oversight</strong>
<ul>
<li>Support collaboration with external creators, influencers, and production partners — ensuring content is authentic, rights-cleared, and aligned to brand and strategy</li>
<li>Manage workstream-level production budgets, source suppliers, negotiate rates, and identify cost efficiencies without compromising quality</li>
</ul>
</li>
<li><strong>Standards and Best Practice</strong>
<ul>
<li>Maintain high standards in visual quality, editing, and brand consistency across all output</li>
<li>Ensure accessibility and inclusivity are embedded in content across markets and formats</li>
<li>Stay current on platform trends, emerging formats, and creative innovations — sharing relevant insight with the team</li>
</ul>
</li>
</ul>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3"></span></span></strong></p>
<h3><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></h3>
<p></p>
<ul>
<li>Strong creative concepting ability, with hands-on experience delivering short-form video, static, and motion content for social</li>
<li>Advanced knowledge of platform best practices across major social channels, and what drives engagement on each</li>
<li>Proficiency with tools including Adobe Suite, CapCut, Canva, Figma, or equivalent</li>
<li>Proven experience leading or mentoring content teams, with the ability to give clear, constructive feedback and drive consistent output quality</li>
<li>Comfortable working across Strategy, Data, and Client teams — translating briefs and insight into high-quality creative execution</li>
<li>Experience collaborating with external creators, influencers, and production partners</li>
<li>Experience managing workstream-level production budgets, with confidence negotiating supplier rates and driving cost efficiency without compromising quality</li>
<li>Background in social content creation for consumer brands, with FMCG experience an advantage</li>
<li>Experience delivering high-volume content in always-on or fast-paced studio environments</li>
<li>Ability to manage multiple projects simultaneously, deliver consistently to deadlines, and maintain strong attention to craft under pressure</li>
<li>Track record of building and improving content workflows and production systems</li>
<li>Expert-level proficiency with Gen AI tools relevant to social content creation — including tools that support concepting, editing, adaptation, and production workflow optimisation</li>
<li>Demonstrated ability to set quality benchmarks for AI-assisted creative output and apply rigorous human oversight</li>
<li>Experience training others in effective, responsible AI tool use within a creative discipline</li>
<li>Agentic approach to complex creative and production challenges: breaking problems down systematically, identifying efficient paths forward, and driving consistent execution across the team</li>
<li>Clear understanding of when AI enhances versus detracts from craft quality in social content</li>
<li>Experience in multi-market environments or embedded in-house studio teams</li>
<li>Familiarity with influencer and creator-led production approaches</li>
<li>Experience with paid social content — variants, testing frameworks, and performance optimisation</li>
<li>Experience building scalable content systems or localisation workflows at studio level</li>
<li>Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.</li>
</ul>
<p></p>
<p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 16456<br><span style="color: rgb(255, 255, 255);">#LI-JS1 #LI-Hybrid #LI-director</span></span></p>
<p></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto
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