Service Designer Expert ( Ingredient Branding & Digital Brand Strategy)
About Justera Group
Justera Group AB is a leading Swedish IT consulting firm with great experience specializing in building high\-performing technology teams and delivering end\-to\-end IT solutions. Led by dynamic female executives, Justera Group focuses on helping businesses harness the power of digital technologies to continuously evolve in today’s rapidly changing economy. The company has deep expertise in IT consultancy, software development, and recruitment services, providing clients with purpose\-driven, well\-trained consultants who consistently deliver efficient and effective results. Justera Group manages the entire talent lifecycle, from hiring to ongoing management, ensuring the right fit for each project on time and within budget. With their strong commitment to quality, collaboration, and client success, Justera Group is a trusted partner for technology innovation across Sweden.
About the Role:
We are looking for a highly experienced Service Design / Design Strategy Lead to help shape the future of digital brand experiences within emerging multi\-brand ecosystems.As organizations evolve into systems integrators, their technologies and services are increasingly embedded within partner and OEM digital interfaces. This transformation creates both an opportunity and a strategic challenge: ensuring that the brand remains visible, trusted, and differentiated even when it is not the primary interface owner.This assignment focuses on defining a scalable ingredient branding strategy for digital HMI ecosystems — establishing the strategic foundation, principles, and governance models that will guide how brands co\-exist across complex partner environments.
The role is highly strategic and centered on early\-phase direction\-setting rather than detailed UI execution.
Key Responsibilities:
- Lead early\-stage strategic work including alignment, discovery, research, and principle definition
- Define brand hierarchy and interaction models across partner and subsidiary brands
- Develop strategic principles for:
+ Multi\-brand coexistence within shared digital experiences
+ Core visual and interaction logic
- Create scalable frameworks and decision models (e.g., Standard / Bespoke / Avoid scenarios)
- Facilitate alignment across Brand, Product, Design, and external partner stakeholders
- Produce strategic design documentation, concept frameworks, and guideline material
- Enable smooth handover to UX/UI teams for downstream visualization and implementation phases
- trong ability to translate business strategy into actionable brand and design principles
- Deep expertise in:
+ Ingredient branding
+ Endorsement strategies
+ Experience ecosystems
- Proven experience working within complex, partner\-driven, multi\-brand environments
- Strong systems thinking and conceptual design capabilities
- Ability to communicate ideas visually through conceptual mockups and illustrative frameworks
- Excellent stakeholder management, facilitation, and communication skills
- Experience collaborating closely with UX/UI designers, product organizations, and engineering teams
- Comfortable navigating ambiguity and shaping strategic direction in evolving environments
- 10\+ years of experience in brand design, service design, experience design, or design strategy
- Demonstrated success leading strategic design or brand frameworks at organizational level
- Experience within B2B, industrial, automotive, marine, or other technically complex industries
- Familiarity with digital interfaces, HMI systems, connected products, or platform ecosystems
- Strong ability to influence across organizational and partner boundaries
- A dynamic and innovative workplace driving advancements in cutting\-edge robotic technologies
- The opportunity to collaborate with talented cross\-functional teams on meaningful and impactful projects
- Competitive compensation and comprehensive benefits package
- A supportive culture that fosters continuous learning, growth, and professional development
- Flexible hybrid working model for an optimal work\-life balance
- 25 days of annual leave to recharge and relax
- An annual wellness allowance of 3,500 SEK to support your health and wellbeing
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