SEO Specialist (Strategy & Growth)

Accountabilities:

• Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs, ensuring a clear roadmap of prioritized initiatives.


• Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities, and growth experiments based on impact.


• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data, and platform health.


• Improve Core Web Vitals, page speed, mobile usability, and overall site performance, including supporting migrations and structural changes.


• Lead keyword research and user intent mapping to guide content strategy, briefs, metadata, schema implementation, and on-page optimization.


• Develop scalable content publishing frameworks that align with search demand, conversion goals, and business priorities.


• Design and execute off-page SEO strategies, including backlink acquisition through digital PR, partnerships, and earned media initiatives.


• Monitor SEO performance using analytics tools and translate data into actionable insights and strategic recommendations.


• Collaborate with content, design, engineering, and marketing teams to ensure SEO best practices are embedded across all digital initiatives.


• Build SEO documentation, playbooks, and guidelines to standardize best practices across teams and stakeholders.

Requirements

• 3+ years of hands-on SEO experience in a growth-driven, agency, or enterprise environment.


• Strong expertise in technical SEO, including crawl optimization, indexing, site structure, and JavaScript SEO considerations.


• Proven experience in content strategy, keyword research, on-page optimization, and conversion-focused SEO execution.


• Proficiency with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, SEMrush, or equivalent platforms.


• Working knowledge of CMS platforms such as WordPress, Shopify, or headless systems, with basic HTML/CSS/JavaScript understanding.


• Strong analytical mindset with the ability to interpret data and translate insights into clear actions.


• Experience collaborating on multi-channel digital marketing initiatives, including inbound, social, or paid campaigns.


• Understanding of JavaScript frameworks (e.g., React, Angular) and their impact on SEO performance.


• Familiarity with A/B testing methodologies and experimentation frameworks.


• Excellent communication skills with the ability to influence stakeholders and present insights clearly.

• Competitive compensation aligned with experience and market standards.


• Flexible remote work environment with collaboration across distributed teams.


• Opportunity to own and shape SEO strategy in a high-growth digital environment.


• Exposure to cross-functional digital marketing initiatives across multiple channels.


• Access to modern SEO, analytics, and experimentation tools.


• Strong focus on professional autonomy, ownership, and strategic impact.


• Opportunity to influence product visibility, organic growth, and business performance directly.

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