SEO Manager
<div class="content-intro"><p><strong><span data-contrast="auto">About Us</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":280}"> </span></p>
<p>SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. <strong>Powered by two trusted, global brands, Shark and Ninja</strong>, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. </p>
<p><strong>AI at SharkNinja </strong></p>
<p>At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.</p></div><p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">Role Overview</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":360,"335559739":80,"335559740":240,"335572079":6,"335572080":4,"335572081":9466894,"469789806":"single"}"> </span></p>
<p><span data-contrast="auto">The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure SharkNinja shows up wherever customers are looking. This is a hands-on, delivery-focused role responsible for improving organic visibility and revenue. The SEO Manager works closely with content, trading, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.</span><span data-ccp-props="{"201341983":0,"335559738":60,"335559739":60,"335559740":240}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">Key Responsibilities</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":360,"335559739":80,"335559740":240,"335572079":6,"335572080":4,"335572081":9466894,"469789806":"single"}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Traditional SEO</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Facilitate the implementation of our SEO strategy in the UK, recognising market specific nuances </span><span data-ccp-props="{"134233279":false,"201341983":0,"335559738":40,"335559739":40,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Optimise on-page elements, including optimising website content, meta tags, headers and internal linking structure</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Own the organic blog and informational content roadmap to build topical authority </span><span data-ccp-props="{"134233279":false,"201341983":0,"335559738":40,"335559739":40,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Identify content gaps through competitor analysis and search demand data </span><span data-ccp-props="{"134233279":false,"201341983":0,"335559738":40,"335559739":40,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Brief and work alongside copywriters and compliance teams to ensure content meets search intent and is legally sound</span><span data-ccp-props="{"134233279":false,"201341983":0,"335559738":40,"335559739":40,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to maximise discoverability and impact </span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Work alongside the Performance Marketing team to support the Paid Media leads in maximising cross-channel budget efficiencies</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Stay up to date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Advocate SEO best practices and the benefits of SEO to the wider team</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559738":80,"335559739":80,"335559740":240}"> </span></p>
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Merchandising SEO</span></span></strong><span data-ccp-props="{"134245418":true,"134245529":true,"201341983":0,"335559738":160,"335559739":80,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Conduct out in-depth, localised keyword research to identify opportunities for existing categories, products and NPD</span><span data-ccp-props="{"134233279":false,"201341983":0,"335559738":40,"335559739":40,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Optimise core category and product pages to increase organic visibility and revenue</span><span data-ccp-props="{"134233279":false,"201341983":0,"335559738":40,"335559739":40,"335559740":240}"> </span></li>
</ul>
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<li data-leveltext="•" data-font="Arial" data-listid="1" data-list-defn-props="{"335551500":947344,"335552541":1,"335559685":560,"335559991":280,"469769226":"Arial","469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinse
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