SEO & Digital Growth Executive

Office Based, Preston, Lancashire

About Us:

As one of the UK’s leading fuel oil suppliers, we have built a strong reputation for reliability, service, and operational excellence.

We are now looking for an SEO \& Digital Growth Executive to take ownership of our organic presence and turn it into a consistent source of high\-quality inbound enquiries.

This is not a traditional marketing role.
We are looking for someone who understands that rankings are meaningless unless they convert into revenue.

Key Responsibilities

SEO Strategy \& Execution

• Own and execute the company’s SEO strategy (technical, on\-page, and content)


• Identify and target high\-intent, revenue\-driving keywords


• Optimise existing pages and build new landing pages designed to convert


• Monitor rankings, search trends, and competitor activity


• Deliver measurable growth in organic traffic and inbound enquiries

• Carry out technical SEO audits and implement fixes


• Improve site speed, mobile usability, and Core Web Vitals


• Manage indexing, crawlability, and site structure


• Implement schema markup and structured data


• Handle redirects, canonical tags, and technical SEO fundamentals

• Make front\-end updates (HTML, CSS, basic JavaScript)


• Work confidently within WordPress


• Build and optimise landing pages without relying on developers


• Troubleshoot website issues impacting performance or SEO


• Support integrations (tracking, forms, CRM connections, APIs where required)

• Create and optimise SEO\-focused content (service pages, blogs, landing pages)


• Align content with customer intent and buying behaviour


• Continuously improve conversion rates (CRO mindset, not just traffic)


• Ensure messaging is commercially focused, not just informational

• Track and analyse performance using:


• Google Analytics


• Google Search Console


• Monitor keyword rankings and site performance using tools such as:


• Ahrefs or SEMrush


• Report on traffic, leads, and conversion performance (not vanity metrics)


• Translate data into clear, actionable improvements

• 3\+ years’ experience in SEO or digital marketing with proven results


• Strong understanding of technical SEO and website structure


• Ability to implement changes directly, not just recommend them


• Experience working within CMS platforms (WordPress preferred)


• Analytical mindset with a focus on commercial outcomes


• Strong writing skills with an understanding of search intent

• Experience in local SEO or service\-based industries


• Familiarity with Google Ads (for keyword and conversion insight)


• Basic understanding of APIs and website integrations


• Experience in fuel, logistics, construction, or industrial sectors

• Increased rankings for high\-intent search terms


• Growth in inbound enquiries and qualified leads


• Improved website conversion rates


• Reduced reliance on paid channels over time

• Direct impact on business growth


• Ability to implement ideas quickly without layers of approval


• Work closely with decision\-makers


• Opportunity to shape and scale a high\-performing digital channel

• Company pension


• Health \& wellbeing programme


• On\-site parking


• Private medical insurance

Job Types: Full\-time, Permanent

Pay: £30,000\.00\-£40,000\.00 per year

Benefits:

• Company pension


• Health \& wellbeing programme


• On\-site parking


• Private medical insurance

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