Senior User Acquisition Manager

Accountabilities:

• Develop, execute, and optimize user acquisition strategies across paid channels, with a strong focus on Google Ads and related advertising platforms.


• Manage campaign performance end-to-end, ensuring efficient scaling while achieving acquisition, revenue, and return-on-ad-spend targets.


• Build and oversee structured creative testing frameworks to identify high-performing assets and scale successful concepts effectively.


• Make strategic budget allocation decisions based on performance data, market opportunities, and business objectives.


• Collaborate closely with creative, growth, analytics, and technical teams to improve campaign effectiveness and accelerate experimentation.


• Analyze user behavior, funnel performance, lifetime value metrics, and monetization data to identify growth opportunities.


• Create, maintain, and leverage dashboards, reports, and analytical tools to support decision-making and performance optimization.


• Influence stakeholders through data-driven recommendations and contribute to continuous improvement across acquisition processes.

Requirements

• Extensive experience in user acquisition, performance marketing, or growth marketing roles with ownership of significant advertising budgets.


• Strong expertise in Google Ads, including Search, Display, Performance Max, Demand Generation, and related acquisition channels.


• Proven success managing monthly advertising budgets exceeding $300,000 while delivering measurable business results.


• Deep understanding of web-based acquisition funnels, conversion optimization, and customer journey analysis.


• Experience working with analytics and business intelligence platforms such as Looker, Tableau, Power BI, or similar tools.


• Proficiency with tracking and attribution platforms including GA4, AppsFlyer, or equivalent solutions.


• Strong analytical skills with the ability to interpret complex datasets and make informed strategic decisions.


• Excellent communication, stakeholder management, and cross-functional collaboration abilities.


• Ability to operate independently, navigate ambiguity, and drive initiatives with minimal supervision.


• Experience in health, wellness, health technology, or regulated advertising environments is highly advantageous.


• Familiarity with SQL and advanced data analysis techniques is a strong plus.

• Competitive salary package aligned with experience and market benchmarks.


• Equity or stock option opportunities.


• Fully remote working arrangement for eligible candidates.


• High-quality equipment provided to support productivity and remote collaboration.


• Access to premium wellness and lifestyle application subscriptions.


• Generous annual leave allowance plus public holidays.


• Opportunity to work within a rapidly growing international organization focused on innovation and impact.


• High levels of autonomy, ownership, and professional growth.


• Collaborative and supportive global team environment.

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