Senior UA Manager (Meta, Web + App)

Accountabilities:

• Launch, manage, and scale Meta advertising campaigns across Facebook and Instagram for multiple global products.


• Own full campaign performance, optimizing budgets, CPA, CPI, and ROI while maintaining scalable growth efficiency.


• Develop and test growth hypotheses across audiences, GEOs, placements, ad formats, landing pages, and app/web funnels.


• Collaborate with creative teams by researching competitors, defining creative angles, and evaluating ad performance.


• Manage both app and web acquisition funnels, with a strong emphasis on web scaling strategies.


• Build structured reporting systems and improve campaign operations through automation, rules, and scalable tools.


• Continuously analyze performance data and translate insights into actionable optimization strategies.

Requirements

• 3+ years of hands-on experience managing Meta Ads / Facebook Ads campaigns in high-volume B2C environments.


• Proven experience managing large monthly advertising budgets ($100K+), ideally scaling up to $400K–$500K+.


• Strong expertise in both app and web acquisition funnels, with solid experience in web performance scaling.


• Advanced analytical skills with the ability to work with data tools such as Google Sheets, Excel, GA4, and internal analytics platforms.


• Strong understanding of performance marketing metrics including CPA, CPI, ROAS, and conversion optimization principles.


• Ability to clearly explain performance trends and decisions using data-driven reasoning.


• Experience in dating, gaming, iGaming, entertainment, or other performance-driven B2C industries is highly valued.


• Russian fluency is required; English proficiency sufficient for reading documentation and working with tools.

• Fully remote position with the ability to work from anywhere.


• Competitive compensation aligned with senior performance marketing expertise.


• 28 days of annual vacation plus 7 additional wellness days.


• Annual health-related compensation of up to $1,000 for medical insurance or healthcare expenses.


• Budget support for home office setup or co-working space reimbursement up to $1,000 every 3 years.


• 50% reimbursement for professional training, conferences, and development programs.


• Corporate discounts for English language learning programs.


• Referral bonuses up to $5,000 for successful candidate recommendations.


• Internal gamified reward system with redeemable perks and team benefits.

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