(Senior) UA Manager (m/f/d) - Remote (Germany)

A small piece of paper with numbers that have the power to change a life forever! Okay... let's replace the paper with an app and one person with 600,000\+ monthly users. This is our business!

Your Mission

As a (Senior) UA Manager (m/f/d), your mission will be to scale NextLotto’s user acquisition engine across paid channels—including Meta, TikTok, Google Ads, DSPs, Apple Search Ads, CTV/LTV, and emerging platforms—as well as ASO. As Lotto Scanner continues its rapid growth and our paid budgets expand, you will partner with the existing Performance Marketing team to drive day\-to\-day campaign management, creative testing, reporting, tracking, and channel optimization. Your ultimate goal will be to lower CAC, build a robust, high\-velocity creative\-testing muscle, and unlock and scale entirely new acquisition channels.

Your Tasks \& Responsibilities

• Daily campaign management on owned channels (Meta, ASA, Google Ads, TikTok) — bid optimisation, budget pacing, audience and placement testing


• Creative testing — work with the creative team to brief, ship and iterate ad creative; document learnings


• Performance reporting — weekly dashboards, monthly deep\-dives, channel\-level CAC, ROAS, Conversion Rates and quality\-of\-acquisition metrics (e.g. Payback period \& Retention Rate)


• Channel testing — design and run structured pilots on new channels with proper measurement and stop/scale decisions


• Tactical coordination with our external partners on CTV/LTV/programmatic execution — briefs, weekly check\-ins, creative reviews


• Attribution \+ tooling — keep our MMP setup clean (Adjust), work with our data team to understand, analyze data and MMM


• Cross\-team coordination with organic Social Media, Brand, CRM, and Creative


• Stay close to compliance (German lottery regulation / GlüStV,GGL) — work within paid\-marketing guardrails specific to lotteries

Your Key Competencies

Must\-have

• 3–5 years of hands\-on paid user acquisition or performance marketing for a B2C app or consumer product


• Deep platform expertise on at least 2 of: Meta Ads Manager, TikTok Ads Manager, Google Ads, Apple Search Ads.


• Familiarity with programmatic display / DSPs (DV360, The Trade Desk, etc.)


• Hands\-on creative testing experience — you can brief creative, design A/B structures, read results and iterate


• Strong attribution and data literacy — working knowledge of MMPs and attribution (Adjust, AppsFlyer, Branch), iOS/Android tracking, SKAN, event mapping. You love to work with data!


• Analytics fluency — comfortable with dashboards, GA4, Adjust or similar, spreadsheet modelling; can build clean dashboards


• Demonstrated track record of lowering CAC at scale with documented case studies


• Fluent English (working language). German is a plus, not a requirement.

Nice\-to\-have

• Experience scaling a consumer app through paid


• Web\-to\-app experience is a plus


• Experience in regulated industries (lottery, fintech, gambling, gaming)


• Experience with CTV/LTV paid (Joyn, RTL\+, Waipu)


• Familiarity with MMM, incrementality testing, geo\-lift experiments


• Influencer\-paid or affiliate marketing background


• Experience working with a media agency partner

Your Soft Skills

• Ownership mindset — take responsibility for channel performance end\-to\-end, don't wait for instructions


• Detail\-oriented \+ data\-driven — make decisions on evidence, not gut; check the numbers twice


• Curious experimenter — always testing, always learning, comfortable with structured failure


• Collaborative — work closely with creative, brand, social, CRM, data, and the partners


• Resilient under change — ad platforms shift constantly (iOS privacy, algorithm updates); rolls with it without losing momentum


• Strong communicator — explain paid performance clearly to non\-paid people; don't hide behind jargon


• Comfortable with startup ambiguity — fast pace, lean processes, evolving priorities

Your Goals in the Role (6–12 months) Impact

• Take full ownership of channels day\-to\-day (e.g. Meta, Apple Search Ads, Google Ads) — daily optimisation, creative briefing, budget pacing, performance reporting


• Drive measurable CAC improvement vs current baseline on owned channels (specific % target to be set after month 1\)


• Build a creative testing framework — structured A/B testing on Meta and TikTok with proper learnings documentation, accelerating creative iteration


• Set up proper attribution and reporting infrastructure — dashboards that replace ad\-hoc reporting; clean data flow from MMP (Adjust) into a single source of truth


• Test at least 2 new channels through structured pilots (e.g. native ads, DSPs for niche segments) with clear go/no\-go decisions at the end


• Take coordination of the agency relationships on tactical execution (briefs, weekly reviews, creative reviews)

Your Background – Education \& Experience

• 3–5 years in user acquisition, performance marketing, or growth marketing


• B2C consumer app background strongly preferred (mobile\-first, install\-driven business model)


• Bachelor's degree or equivalent practical experience


• Bonus: experience working alongside other team\-members in a structured team

What we offer you:

Remuneration \& work\-life balance:

• Competitive salary and trust\-based working hours.


• Private health insurance.


• Generous training budget.


• Extraordinary team events.


• Meal benefit.

Communication \& trust:

• Open, honest and direct communication. Your ideas are welcome!


• A feedback meeting every quarter to help us grow together.


• We encourage innovation and are open to new ideas that push the boundaries.

Modern working:

• Everything you need for your daily work: MacBook, monitor, headphones and more.

Individual training:

• One training day per month and a generous training budget for your personal development.

Buddy program:

• An experienced team member will support you from day one to help you get started.

The team

• We are a colorful bunch from different nations and backgrounds. We don't distinguish by religion, gender, age, marital status... For us, the focus is on what you can do!

Our values:‍

MAKE IT HAPPEN

• Drive results \- Own the problem, the goal, and the outcome through self\-organization and decisions backed by data


• Speak up with courage \- Challenge ideas and raise issues directly when it matters


• Getting things done \- Be pragmatic, keep momentum, and bring the energy


• Deliver quality impact \- Ship solutions that move our mission and strategic goals forward

WIN TOGETHER

• Communicate openly and respectfully \- Be transparent, assume positive intent, and set aside own ego when interacting with others


• Help others win \- Proactively share knowledge, time, and strengths in an interdisciplinary set\-up


• Work across cultures \- Learn from others’ perspectives and actively refine own style for trust\-based collaboration in a diverse team


• Bring team spirit \- Create moments of joy and belonging that fuel big outcomes together

SHAPE THE FUTURE

• Experiment to learn \- Run tests, measure outcomes, treat mistakes as an invitation to learn and adapt insights into action


• Spot opportunities \- Stay close to customers and market trends to identify what’s next


• Build user\-first innovation \- Deliver trustworthy, data\-driven solutions and services that set the bar


• Grow yourself \- Challenge and reflect on the way you work, seek feedback, and keep developing your skills

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