Senior Specialist - Brand Activation

Location:Barcelona

Marketing

In short
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Welcome to On. We’re redefining the future of sportswear as one of the world’s fastest\-growing premium performance brands. As a Senior Specialist – Brand Activation for Spain you will shape how our brand comes to life across the market. Your mission is to empower external local teams to deliver best\-in\-class partner training and create unforgettable grassroots experiences that connect deeply with our communities. If you’re a natural collaborator who thrives on turning ideas into meaningful moments that move people, this is your opportunity to make a lasting impact in Spain, a dynamic and high\-growth market for On.

Your Mission
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• Own and deliver best\-in\-class, integrated brand activations across Spain, including events, community initiatives, and partnerships—by translating global strategy into locally relevant experiences that enhance brand desirability while remaining anchored in On’s core DNA.


• Drive brand education as a core pillar of the role. Ensure retail teams and in\-store staff are consistently up to date with the latest brand and product training, empowering them to confidently communicate On’s heritage and innovative technology. Support B2B activations in collaboration with commercial and retail teams, enhancing brand presence and partner engagement.


• You work autonomously, communicate effectively with diverse stakeholders, challenge conventions and the status quo, and champion innovative approaches to brand building. You are energized by complexity, thrive in dynamic environments, and are not afraid of being stretched or taking on ambitious challenges.


• Drive cross\-functional excellence and strategic alignment by managing diverse relationships. Including global teams, external agencies, athletes, partners and retailers to orchestrate complex B2B and B2C workstreams from conceptual planning through to final execution and evaluation.


• Act as the eyes and hands on the ground for Marketing, guaranteeing best\-in\-class visual merchandising and POS installations that showcase On’s products at the highest standard.


• Proactively engage, educate, and manage freelance Brand Activation and Visual Merchandising teams, supporting scheduling and coordination of their activities.


• Oversee campaign planning, event production, logistics, budgeting, and post\-event evaluation.


• Track performance through KPIs, reporting insights and continuously optimizing impact.


• Ensure accurate and timely administration of all activation activities within CRM systems.

• Typically we look for 5\+ years of relevant experience in brand activation, or related fields such as retail, sales, marketing, or events.


• A genuine passion for people and movement — essential to thriving as a Senior Brand Activation Specialist at On. Deep knowledge of relevant running or movement lifestyle communities across Spain with a key focus in Barcelona and Madrid.


• An entrepreneurial mindset and proactive attitude. You’re energized by being out in the community. Leading runs, activating events, and building connections


• Solid understanding of B2B environments, partnerships, and retail activations.


• Proven experience managing agencies, suppliers, and complex stakeholder ecosystems.


• Excellent organizational, communication, and project management skills.


• Ideally based in Barcelona or the Greater Barcelona area, as this is a regional role.


• Fluent Spanish (C1\+ level) and strong working proficiency in English (C1\+ level) as this is our shared professional language at On. Catalan is a plus.


• A valid driver’s license and comfort with driving for business needs.


• Willingness and flexibility to travel. You will have opportunities to attend global conferences, offsites, and major sporting industry events.


• Adaptability and a hands\-on approach. You navigate evolving environments and on\-the\-ground challenges with a solution\-oriented mindset. You know when to reinvent and when to optimize.


• Alignment with On’s 5 Spirits. Visit our careers page to learn more about the values that guide how we work and grow together.

Reporting to the Lead \- Brand Activation, Spain this role is responsible for driving best\-in\-class brand activations across Spain, a growing market for On. The Brand Activation team brings this mission to life through impactful community initiatives, partnerships, and experiential campaigns. In Spain, you will work cross\-functionally to deliver premium, locally relevant activations that inspire runners and movers and strengthen On’s presence at the heart of the community. You will be part of the EMEA Marketing team, united by a clear mission: ignite the human spirit through movement.

Ann
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Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.
What we offer
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On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team\-oriented atmosphere, with access to personal self\-care for both physical and mental well\-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you
What to expect
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We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two\-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day\-to\-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

• ### Step One

It starts with you...

You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• ### Step Two

Interview with a recruiter

What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• ### Step Three

Interview with a hiring manager

Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side\-by\-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• ### Step Four

The Case Study

What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• ### Step Five

The Experience Day

Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day\-to\-day at On and the people who make it happen. You'll chat with a few potential teammates \- the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• ### Step Six

The Result

Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

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