Senior SEO Analyst for Sports Products

Accountabilities:

• Lead the end-to-end SEO strategy for sports betting products, ensuring alignment with overall product and business objectives.


• Develop and implement comprehensive on-page SEO strategies including content optimization, keyword mapping, and internal linking structures.


• Design and execute off-page SEO strategies in collaboration with outreach teams, including link-building and authority development initiatives.


• Conduct technical SEO audits and ensure best practices are implemented across all sports product platforms.


• Research competitive landscapes in sports betting and iGaming to identify growth opportunities and strategic SEO improvements.


• Collaborate with product managers and content teams to shape content strategies and improve topical authority and relevance.


• Monitor, analyze, and report on SEO performance metrics to drive continuous optimization and data-informed decision-making.


• Contribute to the development of Expertise, Authority, and Trust (E-A-T) signals across digital properties.


• Identify new SEO opportunities to improve rankings, visibility, and organic traffic growth in highly competitive markets.


• Support the evolution of scalable SEO frameworks and processes across multiple sports product lines.

Requirements

• Proven experience as an SEO Analyst or SEO Specialist with a strong track record of ranking websites in highly competitive niches.


• Deep expertise in on-page SEO, off-page SEO, technical SEO, and building Expertise, Authority, and Trust (E-A-T).


• Experience working within sports, iGaming, gambling, casino, or similarly competitive digital industries.


• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.


• Experience developing and executing link-building strategies and digital outreach campaigns.


• Solid understanding of content strategy development and keyword research methodologies.


• Familiarity with SEO tools, analytics platforms, and performance tracking systems.


• Ability to collaborate effectively with cross-functional teams including product, content, and outreach specialists.


• Strong communication skills with the ability to present insights and recommendations clearly.


• Comfortable working in CET-aligned working hours within a remote international environment.


• Strong alignment with values such as trust, transparency, accountability, and continuous growth mindset.


• Passion for sports and sports betting is considered a strong advantage.

• Fully remote work environment with flexibility across multiple locations.


• Opportunity to work on high-impact sports products in highly competitive international markets.


• Exposure to advanced SEO strategies in iGaming and sports betting industries.


• Collaborative environment working with experienced product, content, and marketing teams.


• Opportunity to directly influence product growth, visibility, and organic performance.


• Fast-paced digital marketing setting with strong focus on innovation and measurable results.


• Professional development opportunities within a growing and dynamic organization.


• Chance to work in a performance-driven culture where SEO plays a central strategic role.

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