Senior SEO & AEO Specialist (Founding Marketing Lead)

We are an organically growing business group managing a diverse portfolio of high\-performing B2C and B2B brands. From self\-storage solutions to plumbing and heating e\-commerce (www.planetradiators.co.uk), specialized automotive retail (snappystartbatteries.co.uk), commercial financial services (revolutionbrokers.co.uk), and self\-storage (www.snappyselfstorage.co.uk), our reach spans multiple highly competitive sectors.

Until now, our growth has been driven purely by our operational excellence and market demand. Now, we are ready to build a world\-class, centralized marketing engine from scratch, starting with this critical founding role.

The Role

We are seeking an entrepreneurial Senior SEO \& AEO Specialist to be the founding member of our marketing department. This is a unique hybrid role designed for a high\-level technical expert who wants to transition into an executive leadership position. In phase one, you will be entirely hands\-on. You will audit our web properties, map out structural deficiencies, and deploy advanced AEO (Answer Engine Optimization) frameworks to ensure our brands dominate Google AI Overviews and LLMs (ChatGPT, Claude, Perplexity).

Once you have established these workflows and proved ROI, you will design the hiring roadmap to recruit, onboard, and manage your own team of digital marketing specialists.

What You’ll Do

• Establish the Department: Build our group's marketing infrastructure from scratch, including selecting and setting up the tech stack (analytics, crawling tools, AI software, project management).


• Hands\-on SEO/AEO Execution: Review and overhaul our technical architecture. Deploy complex schema markups (JSON\-LD) and structure site content for Retrieval\-Augmented Generation (RAG).


• Portfolio Auditing: Quickly grasp the distinct target audiences for our four core business verticals (Storage, Radiators, Batteries, Finance) and build unique search strategies for each.


• Cross\-Channel Blueprinting: Identify low\-hanging fruit across other digital channels (PPC, email automation) and execute quick wins while the organic SEO/AEO foundation is building.


• Team Architecture \& Recruitment: Write job descriptions, interview, and build out a team of digital marketers (e.g., content writers, PPC specialists) as the department scales.

What You’ll Bring

• 5\+ years of broad digital marketing experience with deep, elite\-level mastery of Technical SEO and AEO.


• The "Founding" Mindset: You excel in environments without existing blueprints. You are comfortable being a one\-person execution team before becoming a manager.


• Commercial Strategy: Strong ability to connect technical search data directly to business revenue, lead generation, and e\-commerce conversions.


• Multi\-Vertical Knowledge: Experience working across diverse niches, particularly E\-commerce and regulated industries like Finance (YMYL).


• Project Management \& Leadership: Natural leadership skills, strong organizational habits, and the clarity required to report directly to group directors.

What We Offer

• The rare opportunity to build a marketing department exactly how you want it, with zero legacy systems to clean up.


• A clear, performance\-mapped pathway to a Head of Marketing / Marketing Director role.

Ready to steer your career into the fast lane? Join us at Direct Supply Group Ltd and help shape the future of retail through innovative digital marketing. Apply now to accelerate your journey with us!

Pay: £45,000\.00\-£75,000\.00 per year

Benefits:

• Casual dress


• Free parking


• On\-site parking

Work Location: In person

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