Senior Project Manager, Social Media
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<p class="Paragraph SCXW186641841 BCX0"><strong><span class="TextRun SCXW186641841 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW186641841 BCX0">Our Vision</span></span></strong><span class="TextRun SCXW186641841 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW186641841 BCX0">: To make New York City the global model for inclusive innovation and economic growth, fueled by the City’s diverse people and businesses. </span></span><span class="EOP SCXW186641841 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></p>
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<p class="Paragraph SCXW186641841 BCX0"><strong><span class="TextRun SCXW186641841 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW186641841 BCX0">Our Mission</span></span></strong><span class="TextRun SCXW186641841 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW186641841 BCX0">: </span></span><span class="TextRun SCXW186641841 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW186641841 BCX0">Creating a vibrant, inclusive, and globally competitive economy for all New Yorkers.</span></span><span class="EOP SCXW186641841 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></p>
</div></div><p><strong>Position Overview:</strong> As a member of the social media team which sits in the Public Affairs department, the Senior Project Manager of social media is responsible for the implementation of NYCEDC’s social media strategy by crafting compelling content and launching and managing ad campaigns to NYCEDC-owned social media channels. The SPM reports to the AVP of social media and works closely with External Affairs, interdisciplinary project teams, a wide range of stakeholders, and other city agencies to social first content plans and ad campaigns. In addition, the SPM plays a key role in the implementation of the executive thought leadership strategy on social media, including social content for the President & CEO. The ideal candidate will be detail-oriented with a passion for social media storytelling and data-driven marketing.</p>
<p><strong>Essential Duties & Responsibilities:</strong></p>
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<li>Collaborate with the social media director and social media managers to implement the social media strategy for their portfolio, aligning social media campaigns and multimedia storytelling series with organizational priorities.</li>
<li>Write and publish engaging social media posts, ensuring brand voice consistency.</li>
<li>Create content plans including video and graphics for channels underneath the NYCEDC umbrella.</li>
<li>Create social media toolkits for stakeholders to use to support key NYCEDC announcements</li>
<li>Develop and manage social media advertising campaigns, including budget allocation, targeting, and performance tracking</li>
<li>Conduct A/B testing on ad campaigns to optimize performance.</li>
<li>Stay current with social media trends and social media advertising best practices.</li>
<li>Collaborate with the creative producer and marketing team to produce visually appealing content.</li>
<li>Monitor social media channels, analyze performance data, and provide actionable insights for organic and paid social media content.</li>
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<p><strong>Qualifications:</strong></p>
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<li>Bachelor’s degree in Marketing, Communications, or equivalent.</li>
<li>3-5 years of experience in social media management, with a focus on copywriting and multimedia creation.</li>
<li>Strong writing skills with a portfolio showcasing creative and effective social media copy. Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).</li>
<li>Proficiency using social media analytics tools to measure campaign performance.</li>
<li>Ability to multitask and manage multiple projects simultaneously.</li>
<li>Excellent attention to detail and organizational skills.</li>
<li>Proficiency with digital multi-media tools (PowerPoint, social metrics, video creation, Canva, etc.).</li>
<li>New York City resident (required within 180 days of hire)</li>
<li>Portfolio submission is required. All applications without portfolios will not be considered.</li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Salary Range</div><div class="pay-range"><span>$78,000</span><span class="divider">—</span><span>$80,000 USD</span></div></div></div><div class="content-conclusion"><div class="SCXW244620978 BCX0">
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<p class="Paragraph SCXW244620978 BCX0"><span class="TextRun SCXW244620978 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW244620978 BCX0"><strong>About Us</strong>: </span></span><span class="TextRun SCXW244620978 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW244620978 BCX0">New York City Economic Development Corporation is a mission-driven, nonprofit organization that works for a vibrant, inclusive, and globally competitive economy for all New Yorkers. We take a comprehensive approach, through four main strategies: strengthen confidence in NYC as </span><span class="NormalTextRun SCXW244620978 BCX0">a great place</span><span class="NormalTextRun SCXW244620978 BCX0"> to do business; grow innovative sectors, with a focus on equity; build neighborhoods as places to live, learn, work, and play; and deliver sustainable infrastructure for communities and the city’s future economy</span><span class="NormalTextRun SCXW244620978 BCX0">.</span></span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"201341983":0,"335559739":0,"335559740":259}"> </span></p>
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<p class="Paragraph SCXW244620978 BCX0"><span class="TextRun SCXW244620978 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW244620978 BCX0">N</span><span class="NormalTextRun SCXW244620978 BCX0">YCEDC</span><span class="NormalTextRun SCXW244620978 BCX0"> is committed to offering competitive benefits to support employee health, happiness, and work-life balance</span><span class="NormalTextRun SCXW244620978 BCX0">. </span><span class="NormalTextRun SCXW244620978 BCX0">We offer comprehensive benefits and unique </span><span class="NormalTextRun SCXW244620978 BCX0">perks</span><span class="NormalTextRun SCXW244620978 BCX0"> to ensure NYCEDC employees flourish in their professional and personal lives: </span></span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></p>
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<li><span class="TextRun SCXW244620978 BCX0" lang="EN" data-contrast="none"><span class="NormalTextRun SCXW244620978 BCX0">Generous employer subsidized health insurance </span></span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Medical, dental, and pharmacy plans </span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Vision and hearing benefits</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Flexible spending accounts for healthcare and dependent care </span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Short term and long-term disability coverage</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">100% employer covered life insurance and supplemental life insurance coverage</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Up to 25 vacation days</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Floating Holidays and Summer Fridays</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Parental leave - up to 20 paid weeks</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Retirement savings programs</span>
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<li><span class="NormalTextRun SCXW244620978 BCX0">Company-paid 401(a) defined contribution plan</span></li>
<li>457(b) tax-advantaged retirement savings plan</li>
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<li><span class="NormalTextRun SCXW244620978 BCX0">Tuition Reimbursement program</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Continuing education and professional development</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Public Service Loan Forgiveness (PSLF) eligible employer</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">College savings plan</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Backup childcare </span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Gym membership discounts</span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">A Calm.com membership for mindfulness and mental health support </span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"134233118":true,"201341983":0,"335559739":160,"335559740":259}"> </span></li>
<li><span class="NormalTextRun SCXW244620978 BCX0">Employee discounts through Plum Benefits and much more </span><span class="EOP SCXW244620978 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></li>
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<p class="Paragraph SCXW244620978 BCX0"><em><span class="TextRun SCXW244620978 BCX0" lang="EN" data-contrast="none"><span class="NormalTextRun SCXW244620978 BCX0">Benefits listed above may vary based on the length and nature of your employment with New York City Economic Developm
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