(Senior) Product Marketing Manager

About the Role

A well\-funded B2B SaaS scaleup in the industrial procurement space is looking for a (Senior) Product Marketing Manager to build and own the PMM function from the ground up. You'll sit at the heart of Go\-to\-Market, shaping positioning, launches, pricing, and sales enablement — and establishing a trusted voice for modern procurement among manufacturing and industrial buyers. This is a high\-ownership, high\-impact role in a fast\-moving, on\-site Munich team.

What You'll Do

• Build and own the end\-to\-end PMM function: positioning, packaging, launches, and enablement.


• Craft compelling messaging and positioning that resonates with procurement leaders and C\-level buyers in industrial sectors.


• Drive product launches from strategy through execution and impact measurement.


• Create sales enablement materials — decks, battlecards, and training — to help the revenue team win and expand deals.


• Partner with GTM leadership to define pricing and packaging strategies that drive conversion and expansion.


• Track and synthesise competitive intelligence to sharpen win/loss understanding.


• Collaborate with marketing on thought leadership content, events, and campaigns targeting B2B procurement and industrial audiences.


• Work hands\-on in a dynamic environment, iterating on processes and tooling continuously.

What We're Looking For

Must\-haves:

• Minimum 2\+ years in B2B SaaS product marketing (ideally at a Series B\+ company); or 1–2 years in management consulting with strong software GTM exposure.


• For senior candidates: 5\+ years with a demonstrated track record of progression in product marketing.


• Proven ability to build and own a PMM function while staying hands\-on with execution.


• Strong commercial instinct and storytelling ability — translating technical capabilities into clear customer value.


• Systems thinking across positioning, packaging, pricing, and enablement as an integrated engine.


• Daily use of AI tools and an experimental mindset toward new workflows.


• Fluency in both English and German (written and verbal) — non\-negotiable.


• Proactive, adaptable, and comfortable operating with pace and ambiguity.

• Experience in procurement, supply chain, or selling to industrial/manufacturing companies.


• Background in content, events, or campaigns within a B2B procurement or industrial context.

Location \& Work Arrangement

This role is on\-site in Munich, Bavaria, Germany. Candidates must be willing and able to work from the Munich office. Visa sponsorship is not available for this position.

Compensation \& Details

• Employment type: Full\-time


• Compensation details were not specified — competitive with Series B/C SaaS market rates in Munich.

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