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via Greenhouse · 15 September 2026 ·4 days ago

Senior Product Manager, AI Creative Products

serhant

New York

This listing is from Greenhouse

View original listing ↗

Senior Product Manager, AI Creative Products
New York, NY (on-site)
 
About SERHANT.
SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
 
SERHANT. ID Lab is our in-house creative and branding collective. ID Lab builds complete visual identities for agents, luxury listings, and new development projects - logos, brand guides, print and digital collateral, launch campaigns, and multi-channel marketing plans - and serves as the design engine behind agent brand packages, property positioning, and new development marketing.
 
SERHANT. Studios is our full-service, in-house film and production team. Studios writes, shoots, and edits cinematic property tours, agent brand films, short-form social content, and new development launch films, and produces original programming for LISTED by SERHANT., our real estate media network. Together, ID Lab and Studios create the marketing that differentiates every SERHANT. agent, listing, and development.
 
About the Role
SERHANT. is seeking a Senior Product Manager to define and build a new generation of AI-powered creative products for SERHANT. ID Lab and SERHANT. Studios. This role owns product strategy for how premium real estate marketing and studio content - brand identities, listing collateral, photography, video, and social campaigns - is conceived, produced, and distributed with AI in the loop.
 
Reporting directly to the Chief Technology Officer, this role will own product strategy from discovery through launch and iteration, partnering closely with the department heads of ID Lab and Studios alongside engineering, design, and brokerage stakeholders to turn craft-driven creative services into scalable products for agents, clients, and developers.
 
The mandate has two connected halves. The first is operational: building products that make ID Lab and Studios materially faster and more efficient at producing high-end creative work, from intake and briefing through production, review, and delivery.
 
The second is self-serve: giving SERHANT. agents more robust tools to create premium marketing on their own, at a quality bar the brand can stand behind. You will identify where generative AI can raise the quality, speed, and volume of creative output without diluting the SERHANT. standard - and be equally clear about where it cannot. Success means creative products that agents adopt, clients pay for, and the ID Lab and Studios teams trust.
 
The ideal candidate combines strong product intuition, technical fluency with modern AI tooling, genuine creative judgment, and experience building products for or with marketing and creative teams. This individual should be comfortable operating in fast-moving environments, balancing long-term product vision with day-to-day execution, and making informed prioritization decisions across competing initiatives.
 
This is a highly cross-functional role suited for someone who thrives in ambiguity, takes ownership, and can independently drive products from concept to adoption.
 
Responsibilities
<div class="s16">• Product Strategy and Ownership:</div>
<div class="s18">o Define and own the product roadmap for AI-powered creative and marketing products across ID Lab and Studios</div>
<div class="s18">o Partner with the heads of ID Lab and Studios to translate their creative services into scalable, productized offerings for agents, sellers, and developers</div>
<div class="s18">o Own two connected product lines: internal tooling that improves ID Lab and Studios production efficiency, and self-serve creative tools that agents use directly</div>
<div class="s18">o Own the full product lifecycle from discovery and requirements gathering through launch, iteration, and optimization</div>
<div class="s18">o Balance short-term execution needs with long-term product strategy and platform scalability</div>
<div class="s18">o Establish and monitor success metrics tied to adoption, creative quality, production throughput, and revenue impact</div>
<div class="s16">• AI-Powered Content and Creative Tooling:</div>
<div class="s18">o Identify and validate where generative AI across text, image, video, and audio can produce or accelerate premium real estate marketing and studio content</div>
<div class="s18">o Partner with engineering to evaluate, test, and deploy generative models, creative pipelines, and automation into production workflows</div>
<div class="s18">o Define quality bars, brand-safety guardrails, and human review steps that keep AI-assisted output at the SERHANT. standard</div>
<div class="s18">o Track the generative media landscape and assess new models and tools for practical, durable business application</div>
<div class="s18">o Work with legal and brand leadership on rights, licensing, likeness, and disclosure considerations for AI-generated marketing assets</div>
<div class="s16">• Product Discovery and Prioritization:</div>
<div class="s18">o Embed with ID Lab designers and Studios producers to map creative workflows end to end and find the highest-leverage points for product intervention</div>
<div class="s18">o Conduct discovery with agents, clients, and developers to understand which marketing output actually moves listings and builds brands</div>
<div class="s18">o Prioritize initiatives based on business impact, creative value, technical feasibility, and organizational goals</div>
<div class="s18">o Develop detailed user stories, acceptance criteria, and functional specifications for engineering teams</div>
<div class="s18">o Validate product ideas through prototyping, testing, experimentation, analytics, and user feedback before broader implementation</div>
<div class="s16">• Cross-functional Leadership and Execution:</div>
<div class="s18">o Serve as the primary liaison between the ID Lab and Studios department heads, engineering teams, d

This listing is from Greenhouse. View original listing ↗

Senior Product Manager, AI Creative Products

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