Senior Performance Marketing Team Lead, TV and DTV

Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. 
Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 
It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 
Ready to awaken your best with us? 
 

About the Role
The Senior Performance Marketing Team Lead, TV and DTV leads one of Emma's most important performance-marketing channels: TV, with a media budget above €30M a year. You own both sides of it, a large, established linear TV operation that still has room to grow, and DTV, a channel we're building the strategy for almost from scratch.
This is a performance role first. Unlike the way offline media is often run, TV at Emma isn't measured on reach and engagement alone: you'll be judged on investment efficiency, revenue, and ROAS; and you'll need the analytical fluency to defend recommendations.
You'll lead a team of three to four based in Lisbon, and work closely with E-commerce and Brand & Communications, alongside our external TV agency partners, to keep the channel performing and to bring the DTV strategy to life.

What you'll do:

1. Channel Growth & Performance

• Own the linear TV channel's investment level, net revenue, and ROAS


• Continuously improve and automate our linear TV strategy and booking engine


• Track performance across placements and diagnose underperformance with the data available, even when it's incomplete

• Create and refine Emma's DTV strategy, largely from the ground up


• Execute against that strategy and grow the channel over time


• Bring a builder's mindset. There's no existing playbook to inherit here

• Lead and develop a team of three to four, based in Lisbon


• Establish yourself quickly as the lead for offline media, both within the team and across the wider organization


• Manage relationships with senior internal stakeholders and external TV agency partners

• Drive cross-team topics such as content creation and campaign management, partnering closely with Brand & Communications


• Work with E-commerce to keep offline media aligned with the broader marketing strategy


• Represent offline media in wider marketing planning and reporting

• 7-8+ years of experience across marketing, e-commerce, offline media, agency relationships, and analytics


• Master's degree


• Strong analytics skills (Tableau, Excel or equivalent); SQL or Python is a plus


• Proven team leadership experience, ideally in complex, international organizations


• Strong communication and stakeholder management skills, comfortable working with senior stakeholders


• English proficiency at C1 level or above


• Comfortable owning a significant investment budget and being accountable for its return


• Strategic yet operationally solid: equally comfortable setting direction and getting into the detail


• Adaptive and genuinely open to learning, particularly given DTV's fast-changing landscape


• Comfortable with ambiguity and able to make decisions under pressure

What we offer

• At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster.


• Pet-friendly environment, where you can bring your furry desk buddy;


• Discounts on our top-notch products;


• Health insurance including dentist;


• 24 days holidays/year +1 day/year at Emma (max. 29 days);


• The opportunity to collaborate with multinational teams;


• Exciting events that aren't just team-building exercises but opportunities to create epic memories.

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