Senior Performance Marketing Lead
N.B. *This is ahybrid role with at least 1\-2 days a weekfrom our London office near Farringdon.*
About the client
When was the last time you made a new friend? The quality of your relationships is the single most important factor for your mental health. Travel has a unique ability to fast\-forward the friendship\-making process, which is why we’re on a mission to create one million meaningful friendships using the power of travel and technology as a platform for human connection.
We create curated social adventures for solo travellers in their 30s, 40s and 50s. Since launching in 2014, we’ve seen impressive year\-on\-year growth and become the category leader in a thriving, rapidly expanding market with the majority of our business now in the US.
We’re well\-funded, we’ve shaken up an outdated industry, and we see ourselves as a friendship company far more than a travel company. Our culture is down\-to\-earth, hard\-working and compassionate, built by exceptional people who care deeply about doing work we’re proud of.
The Role:
Meta is one of our most important acquisition channel. We're looking for a Performance Marketing Lead to own it \- reporting to the Co\-Founder/CMO and working alongside our Director of Growth. This is not a purely executional role. We're looking for someone who thinks strategically, challenges ideas, and takes real ownership of growth.
You'll own execution today: budgets, campaigns, launches. But the role is moving fast toward strategic judgment \- deciding what to test, reading what the data means, and turning performance into creative direction. We're building the tools and infrastructure to make that shift real.
We’re a brand people genuinely love, solving a real problem for solo travellers who want adventure and connection. Here’s what makes this role different:
- You’ll work closely with the Co\-Founder/CMO and a highly talented brand team dedicated to building Meta creative.
- User\-generated content is at the heart of what we do, powered by a highly engaged customer base that fuels our creative strategy.
- The role grows as our AI infrastructure grows. You’ll help shape what performance marketing looks like in an AI world.
Where you will spend your time:
- Own Meta end\-to\-end: strategy, structure, budgets, performance against CAC and revenue targets.
- Lead the creative loop alongside our Head of Content \& Creative Strategist \- ideate, brief, feedback, launch, read the data, iterate. This is one of the most important parts of the role.
- Turn creative performance data into a clear direction for the next round of work.
- Maintain consistent creative testing velocity across hooks, formats, angles, and audiences.
- Diagnose performance shifts fast \- CPMs, funnel drop\-off, fatigue, attribution noise.
- Work with Product and Web teams on landing pages, conversion, and funnel improvement.
- Collaborate with the tech \& data team on tracking \& signal / event quality.
- Be the internal point of accountability for Google Ads via our external agency.
- At least three recent years running Meta campaigns as your primary focus, managing substantial budgets.
- A proven creative loop \- you’ve used performance data to drive creative iteration and can show the results.
- Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback.
- Confidence with data. You spot patterns, form hypotheses, and move quickly.
- Full\-funnel thinking \- acquisition through to conversion.
- Genuine curiosity about AI. You’re already using AI tools to work faster.
- You obsess over the customer as much as the data.
- You move fast, test often, and focus on the few things that actually drive growth.
- You use data to find truth, not to confirm what you already believe.
- Collaborative without being passive. Strong opinions, loosely held — especially with the creative team.
- Humble and curious. You don’t assume what worked before will work here.
- Experience in travel, marketplaces, or high\-consideration purchases.
- Background running Google Ads before or alongside Meta.
- Experience with CRO and landing page testing.
Your experience is primarily in app installs, impulse purchases, or short\-attribution environments. Those are valuable skills \- they’re just not the problems we’re solving. This is a high\-AOV, long\-consideration, emotion\-led purchase.
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