Senior Performance & Growth Marketing Manager
About Us
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co\-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible. We help people focus on what matters most, while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life and make what we do and how we do it unique: we are *Kind* to everyone we encounter, we embrace *Trust \& Professionalism,* with a quest for *Customer Focus* that drives us to be more *Pioneering.*
We are proud to be part of the Octopus Group.
About the Role
This is a hands\-on role at the heart of our growth for our core divorce and separation services, as well as our new business line, New Relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living together planning sessions. You'll own performance marketing strategy and execution end\-to\-end \- driving acquisition, conversion and retention across paid channels to deliver commercial targets across sales, leads, revenue, product mix and LTV:CAC targets.
You'll plan, run and optimise campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, Reddit, leading the transition toward automated, AI\-led media management to scale performance and improve unit economics. You'll work closely with product, sales, brand, data and CX teams to close the loop between marketing activity and commercial outcomes.
You will track, analyse and report on performance metrics to inform decisions and optimisations at pace. You'll draw insights, present performance and strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes.
You're commercially minded, data\-driven, and energised by the challenge of scaling performance in a fast\-moving, mission\-led business.
*This is a hybrid role based in our Holborn office, working an average of 1\-2 days per week in the office.*
Key Responsibilities
As our Senior Performance \& Growth Marketing Manager, you will:
- Own performance marketing across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit \- planning, executing and optimising campaigns to maximise ROI
- Drive commercial performance against sales, leads, revenue, product mix, conversion and LTV:CAC targets, treating unit economics as the primary lens for every spend decision
- Lead the transition toward AI\-led media management, building the data infrastructure, conversion architecture and platform inputs that enable automation at scale
- Own creative strategy across UGC, short\-form video, Reels, Stories and Spark Ads \- running high\-velocity testing across creative, proposition, audience and channel variables
- Optimise the full funnel from acquisition through to conversion and retention, using CRO tactics, A/B testing and structured proposition testing to improve performance at every stage
- Plan and execute lifecycle and email marketing campaigns via HubSpot to nurture leads, increase engagement and drive conversion
- Build and maintain a measurement stack using MMM, incrementality testing, geo tests and platform data to assess true channel contribution
- Navigate advertising restrictions in sensitive categories while maintaining signal quality through server\-side tracking, Consent Mode v2 and first\-party data strategies
- Collaborate across product, sales, brand, data and CX teams \- sharing insights, aligning on lead quality and connecting acquisition activity to commercial outcomes.
- You have hands\-on paid media experience across Google Ads, Meta and YouTube, and using programmatic advertising to extend reach across the open web \- managing significant budgets against commercial targets
- You have a proven track record of improving unit economics and delivering against LTV:CAC, revenue and conversion targets
- You have deep, hands\-on experience with platform AI and automation \-not just how to use it, but how to build the foundations that make it work: conversion architecture, data quality, audience infrastructure and feed management
- You're proficient with data \- GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your everyday toolkit
- You have experience with post\-ATT, cookieless measurement including server\-side tracking, Consent Mode v2 and first\-party data strategies
- You are proficient in HubSpot for lead nurturing, lifecycle marketing and automation
- You are a clear communicator who can translate performance data into commercial insight for both technical and non\-technical stakeholders
- You are highly organised, skilled at managing multiple projects at pace, and energised by a fast\-moving scale\-up environment
- You are aligned with our mission and values.
- Private Health Insurance
- Group Life Assurance
- Employee Assistance Programme
- 28 days holiday plus bank holidays per annum
- Hybrid working: 2 days per week in the office and 3 days from home
- Enhanced family leave
- Electric Vehicle Scheme
- Share Incentive Plan
- Cycle to Work Scheme
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