Senior Paid User Acquisition Strategist

Accountabilities:

In this role, you will lead user acquisition strategy engagements with mobile app customers while shaping internal product development and external thought leadership on growth best practices. You will bridge hands-on performance marketing expertise with scalable frameworks that help teams grow efficiently and profitably.

• Lead customer-facing user acquisition strategy sessions, including audits, channel evaluations, and growth planning for mobile apps


• Design and refine acquisition frameworks, including LTV modeling, cohort analysis, and budget optimization strategies


• Advise on scaling paid channels such as Apple Search Ads, Meta, Google App Campaigns, TikTok, and programmatic networks


• Translate customer insights into structured feedback for product and engineering teams to improve growth tooling and reporting


• Develop reusable playbooks, templates, and frameworks to standardize best practices across user acquisition strategies


• Collaborate with marketing and advocacy teams to create educational content, webinars, and case studies on mobile growth


• Support internal teams (Sales, Customer Success, Support) in strengthening their understanding of UA strategies and metrics

Requirements

The ideal candidate brings deep, hands-on experience in mobile user acquisition and performance marketing, particularly within subscription-based app environments. You combine analytical rigor with strong communication skills and the ability to influence both customers and internal stakeholders.

• 5–8+ years of experience in mobile user acquisition, including managing significant paid media budgets for subscription apps


• Proven expertise in major acquisition channels such as Apple Search Ads, Meta, Google App Campaigns, TikTok, or programmatic platforms


• Strong understanding of performance measurement frameworks, including LTV modeling, cohort analysis, and payback calculations


• Ability to analyze and interpret campaign performance using spreadsheets, SQL, or BI tools


• Experience working with privacy-driven changes in mobile attribution and measurement ecosystems


• Strong customer-facing communication skills with the ability to lead workshops and present strategic recommendations


• Experience in remote, cross-functional, and async environments


• Bonus: experience in hybrid monetization models, public speaking, or content creation around mobile growth

Benefits:

• Fully remote, global-first work environment with flexible scheduling


• Competitive compensation with equity participation in a high-growth startup


• Long-term equity exercise window and transparent compensation philosophy


• Generous annual time off for rest, recovery, and personal balance


• Home office and professional development stipends


• Opportunity to influence product strategy and shape growth tooling for thousands of developers


• High-impact role with visibility across customers, product, and industry thought leadership

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