Senior Paid Media Manager - Global Hybrid Fitness Race

Not your average paid media role

• Most paid media jobs mean selling insurance, software or another online shop. This one means filling start lines at hybrid fitness races around the world.


• Deadly Dozen is a global hybrid fitness race series with 17,000\+ athletes across 30\+ countries and 20\+ race formats.


• We run around 30 events a year and are scaling towards 60, delivered by our own team and a growing network of UK and global partner gyms.


• Our tech is built in\-house, including live leaderboards, athlete stats and a campaign analytics dashboard that tracks every step from ad click to ticket sale.

• This is a senior role with full ownership of paid media, from strategy through to execution, measurement and optimisation.


• You'll transform our ad performance across Meta, Google and ChatGPT ads, and lead our move into new channels as they emerge.


• You'll build a complete end\-to\-end acquisition and retargeting strategy that turns interest into ticket sales and first\-time racers into loyal athletes.


• You'll work directly with our leadership team, CTO, media team and race directors around the world.

• Strategy: Build and own a full paid media strategy across every channel, mapped to our global race calendar, launch windows, price tiers and sell\-out targets.


• Meta and Google: Plan, build and manage campaigns across Facebook, Instagram, Google Search, YouTube and Performance Max, with clear account structures and budgets by market and event.


• ChatGPT ads and new channels: Launch and test ChatGPT ads, and keep us early on emerging platforms with a disciplined test\-and\-learn approach.


• Retargeting: Design full\-funnel retargeting across channels, including site visitors, checkout abandoners, past racers, video viewers, social engagers and lookalike audiences built from our athlete data.


• Tracking and attribution: Own the measurement stack, including Meta Pixel and Conversions API, Google Ads conversion tracking, GA4, GTM, UTM conventions and attribution through our third\-party ticketing checkout.


• Creative testing: Brief our media team on what to make, run structured creative tests and feed learnings back into every campaign.


• Budget and performance: Manage budgets across multiple events, accountable for cost per ticket, ROAS and event fill rates.


• Reporting: Use our in\-house analytics dashboard to report clearly in plain English, with recommendations and next steps, not just numbers.

• A senior paid media professional with a proven record of transforming ad performance across multiple channels.


• Expert, hands\-on skills in Meta Ads and Google Ads, including Advantage\+, Performance Max and advanced audience strategies.


• Proven experience building retargeting and full\-funnel campaigns that drive measurable sales.


• Strong technical tracking skills: Conversions API, GA4, GTM, UTMs and cross\-domain or third\-party checkout attribution.


• Experience running campaigns across multiple countries and currencies.


• A curious, adaptable mindset, with evidence of being early to new platforms and turning tests into results.


• The confidence to work independently and take a strategy from blank page to live campaigns without hand\-holding.


• Bonus points for experience in events, ticketing, fitness or sport, early work with ChatGPT ads or other AI ad platforms, or TikTok ads. If you train or race yourself, even better.

• Real ownership: You won't be one voice in a big team. You'll own the whole strategy and see its impact directly in sold\-out races.


• See it live: Opportunities to travel to our events, including the World Championships, and see your campaigns come to life on race day.


• Flexible and remote: Work where and how you work best but we would also like you to work with the team at our HQ in Macclesfield once a month.


• Career\-defining work: Run multi\-country campaigns for a global sport and be among the first in the UK to master ChatGPT ads.


• Better data than most: An in\-house tech team that can build the tracking and reporting you need, rather than leaving you to work around it.


• Kit and community: Deadly Dozen merch and a place in one of the most passionate communities in fitness.

• Send your CV, two or three examples of campaigns you've transformed (with before and after results), and a short note on how you'd build an end\-to\-end paid media strategy for a multi\-country event series.

Expected hours: 15\.0 – 25\.0 per week

Work Location: Hybrid remote in Macclesfield

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